Marketing Officer (FMCG) at Invent Alliance Limited

Summary

• The Marketing Officer will be primarily responsible for driving the company’s FMCG segment marketing campaigns both internally and externally and play a key part in communicating the organisation’s marketing message, actively sourcing for new customers; establishing direct interaction with wholesale and retail customers, receiving personnel and other associates, developing strong relationships with them and proactively resolving problems and increasing sales.

Responsibilities

• Create awareness of and develop the company’s FMCG brand.
• Research and analyse market trends, competitor offerings, demographics, and other information that affects marketing strategies.
• Use research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy.
• Identify areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities.
• Monitor marketing and sales performance and adjusts strategies as needed.
• Planning and project managing marketing events and evaluating their success.
• Evaluating the effectiveness of all marketing activity.
• Developing and implementing an internal marketing programme.
• Develop and implement strategies for increasing market share.
• Solicit new businesses within route territory and beyond.
• Promoting new products and any special deals.
• Communicate with target audiences and build and develop customer relationships.
• Help with marketing plans, advertising, direct marketing and campaigns.
• Support the marketing manager in delivering agreed activities.
• Source advertising opportunities and place adverts in the press or other channels.
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
• Recording orders and sending details to the sales team.
• Giving feedback on sales trends.
• Maintain and update customer databases.
• Other tasks as assigned.

Education and Qualification

• Minimum of HND/B.Sc in any discipline.
• Minimum of 2 years' marketing experience in the FMCG sector.

Skills:

• Good business acumen.
• Excellent relationship building and people management skills.
• Excellent negotiation skills.