Marketing Team Lead at Supermart Express Service

Reporting To: Managing Director

Purpose of the Job

• The goal is to build and lead a highly-effective, performance-driven marketing team that will develop and execute on new concepts, business models, channels and partnerships.

Job Description

• Head the planning and execution of the marketing strategies to promote Supermart services to customers.
• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
• Responsible for marketing revenue targets and developing plans to make up for any shortfalls in revenue
• Benchmark, measure and analyze the results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, and future online marketing initiatives.
• Interview and recruit new staff and onboard them.

Job Requirements

• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through until the project is delivered on time
• Experience managing teams and individuals for optimal output
• Experience in generating and executing on marketing ideas
• Ability to negotiate deals on behalf of Supermart
• A good understanding of marketing theory
• Understanding our target audience and how to reach them
• Understanding of Lagos marketing terrain (Press, Communities, Events & Conferences, Social Media, etc.)
• A creative and analytical mind

Expectations

• Bachelor Degree, preferably but not necessarily in Marketing
• 3-5 years working in a data-driven marketing team, with at least 1 year of team leadership experience.
• Strong quantitative, analytical and project management skills.
• Prior experience as a business consultant will be a plus.
• Confident and dynamic personality.
• Strong creative outlook.