Corporate Communication and Digital Marketing Specialist at CMB Building Maintenance and Investment Company Limited

Job Description/Key Responsibilities

• Study company products
• Follow and analyze market trends to position products
• Develop product marketing strategies (advertising, product launching)
• Effectively develop and manage digital marketing campaigns.
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Develop design and content to implement marketing strategies.
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant feedback from existing and prospective customer
• Manage content on Group website.
• Write and optimize content for the website and social networking accounts such as Face book, Instagram and Twitter etc.
• Track and analyze website traffic flow and provide regular internal reports.
• Edit and post videos, podcasts and audio contents to online sites.
• Arrange webinars and webcasts.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Prepare and direct email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed materials to supplement online products.
• Attend product launches and networking events.
• Assist in developing the corporate social responsibility strategies and reports.
• Develop company and product brand strategies in line with company vision.
• Co-develop with the business development and Sales & Marketing department business strategies to ensure uniformity of purpose.
• Responsible for corporate events and giveaways.
• Assist in coordinating with media agencies for timely releases of Press Release and Media Coverage.
• Conceptualize designs and assist in preparing production budgets for annual report
• Any other duties as may be assigned by the Manager, Product Marketing.
• Implement strategic marketing plans and to help achieve business objectives
• To position and differentiate our brand in the mind of our customers
• Identify needs, gaps and opportunities for our business and make proposals to implement these
• Provide necessary marketing tools to enable distribution and sales channels to reach targets.
• Oversight and accountability for strategic event management
• Accountability and execution of a digital strategy to enable the business objectives
• Establish and maintain strategic networks and liaison with internal and external stakeholders.
• Responsible for reputational risk management, budget setting and control with Marketing
• Manage multiple projects and work within deadlines
• Excellent writing and communication skills for a variety of technical and non-technical audiences.