Digital Marketer at Seamfix

RESPONSIBILITIES

• Build and support SEO strategies, including optimizing keywords in content marketing projects.
• Keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
• Implements the digital strategy of Seamfix.
• Responsible for digital advert placements.
• Manage digital buying.
• Provide user engagement analysis (e.g. click-through and bounce rates), SEO analysis and recommendations on the structure of websites and webpage.
• On-site optimization related to page titles, URLs, redirects internal link structures, SEO Copy Editing, sitemaps review/maintenance.
• Create and implement on-going testing plans for ad copy, creative, landing pages etc. to maximize media spend.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the company’s goals.
• Participate in forming effective paid search strategies, launch and optimize various PPC campaigns.
• Ensures reduced risk of click fraud.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing).
• Serves as primary contact for tasks including troubleshooting campaign problems and performance reporting.
• Works with members of the marketing team to drive SEO in content creation and content programming.
• Ensure maintenance and monitoring of keyword bids, accounts daily and monthly budget caps to gain better ROI, impression share, quality score and other important account metrics.
• Other functions as assigned by your Line Manager.

REQUIREMENTS

• A First Class or Second Class Upper Bachelor’s degree in Computer Engineering, Graphics, Fine and Applied Arts or a related field
• 1- 3 years’ experience
• Knowledge of SEO and experience working with technical SEO tools such as Screaming Frog, SEMRush and Moz.
• Understanding of HTML and XML is a plus.
• Proficiency in demand generation, marketing automation in order to generate traffic, convert visitors into leads, and then nurture them into converted customers.
• Working knowledge of analytics platforms (e.g., Adobe Catalyst, Google Analytics, Google Search Console tools), conversion tracking, the interplay of PPC/SEM and local search.
• Strong understanding of landing page requirements and best practices.
• Experience setting up, optimizing, and creating internal site search strategy.
• Be abreast with industry trends, competition and consumers ends in relation to how they affect company’s business.
• Dynamic and active.
• Possess a can-do mind-set.
• In-depth knowledge of Seamfix product.
• Imbibe all key Seamfix values (Excellence Driven, Strong Ownership Mind-Set & Leadership Tendency, Impeccable Integrity, Excellent Analytical Skills, Critical Thinking and Problem-Solving Capabilities)