Job Vacancies at Seamfix

Details:

RESPONSIBILITIES

• Synthesize media strategy and accomplish them through design
• Responsible for the development and management of product and business portfolio
• Develops a comprehensive and aligned strategic creative plan to drive creative thinking
• Manages the creation of advertisement (e.g. print, radio and television) and promotion
• Prepares project and campaign briefs
• Consistently understand the influence of design on consumers behaviour as it pertains to Seamfix target market and execute the right logic or feeling that is capable of influencing a purchase decision.
• Drives creative alignment across all products and evaluate the value of creative requests against larger business strategy and needs
• Drives brand storytelling from conception to execution
• Develop the digital design, layout and feel of the advertising to be executed in various media
• Collaborate with the marketing team, graphics team and software engineering team to deliver on key milestones
• Generate clear ideas and concepts by delivering the words and verbal contents that accompanies the visual elements.
• Drive the creative process for Seamfix to ensure deliverables meet all brand standards.
• Strategize and execute innovative and compelling creative concepts and experiences that support brand marketing efforts and elevate the brand experience
• Ensure quality creative/editorial content is delivered on time and on budget
• Establish, develop and maintain creative, conceptual and writing standards
• Other functions as assigned by your line manager.

REQUIREMENTS

• A First Class or Second Class Upper Bachelor’s degree in Computer Engineering, Graphics, Fine and Applied Arts or a related field
• 3- 5 years’ experience
• At least 3 years of advertising agency or design studio experience as Art Director or equivalent.
• Hands on experience with logo design, typography, colour, web layout design, print production, animation, image manipulation, image selection and design
• Strong conceptual thinking abilities and solid art direction skills
• Strong understanding of the dynamics of the advertisement industry by keeping a close eye on global creative activity and emerging design trends
• Ability to work collaboratively as part of a larger team in a fast-paced environment.
• Good verbal and written communication skills
• Excellent presentation skills
• Personal branding is aligned with corporate branding
• Strong time management, logic, reasoning and problem-solving skills.
• High level IT skills in the latest art and design packages
• Demonstrable graphic design skills with a strong portfolio

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RESPONSIBILITIES

• Build and support SEO strategies, including optimizing keywords in content marketing projects.
• Keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
• Implements the digital strategy of Seamfix.
• Responsible for digital advert placements.
• Manage digital buying.
• Provide user engagement analysis (e.g. click-through and bounce rates), SEO analysis and recommendations on the structure of websites and webpage.
• On-site optimization related to page titles, URLs, redirects internal link structures, SEO Copy Editing, sitemaps review/maintenance.
• Create and implement on-going testing plans for ad copy, creative, landing pages etc. to maximize media spend.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the company’s goals.
• Participate in forming effective paid search strategies, launch and optimize various PPC campaigns.
• Ensures reduced risk of click fraud.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing).
• Serves as primary contact for tasks including troubleshooting campaign problems and performance reporting.
• Works with members of the marketing team to drive SEO in content creation and content programming.
• Ensure maintenance and monitoring of keyword bids, accounts daily and monthly budget caps to gain better ROI, impression share, quality score and other important account metrics.
• Other functions as assigned by your Line Manager.

REQUIREMENTS

• A First Class or Second Class Upper Bachelor’s degree in Computer Engineering, Graphics, Fine and Applied Arts or a related field
• 1- 3 years’ experience
• Knowledge of SEO and experience working with technical SEO tools such as Screaming Frog, SEMRush and Moz.
• Understanding of HTML and XML is a plus.
• Proficiency in demand generation, marketing automation in order to generate traffic, convert visitors into leads, and then nurture them into converted customers.
• Working knowledge of analytics platforms (e.g., Adobe Catalyst, Google Analytics, Google Search Console tools), conversion tracking, the interplay of PPC/SEM and local search.
• Strong understanding of landing page requirements and best practices.
• Experience setting up, optimizing, and creating internal site search strategy.
• Be abreast with industry trends, competition and consumers ends in relation to how they affect company’s business.
• Dynamic and active.
• Possess a can-do mind-set.
• In-depth knowledge of Seamfix product.
• Imbibe all key Seamfix values (Excellence Driven, Strong Ownership Mind-Set & Leadership Tendency, Impeccable Integrity, Excellent Analytical Skills, Critical Thinking and Problem-Solving Capabilities)