Advertising Operations Manager (Digital) at Terragon Group

Responsibilities

• Create, deploy, analyze and optimize digital advertising campaigns across multiple channels.
• Must possess strong Project Management skills to deliver implementations with partners from contract to launch.
• Identify, evaluate and solve problems by digging into campaign performance data.
• Proactive and reactive work aimed at improving the performance of a portfolio of clients.
• Own the process of ad traffic optimization using in-house tools, providing support for the Sales & AM teams, and identifying possible areas of growth.
• Engaging directly with clients and networks to solve issues as per business requirement.
• Coordinate network integrations for real-time tracking of revenue.
• Lead media buying efforts through all aspects of the cycle including relationship initiation, negotiation, and closing.
• Work strategically with internal teams to assess inventory needs and act upon those findings.
• Research premium publishers with high performance
• Strong negotiation skills while maintaining strategic partnerships with top publishers
• In-depth industry knowledge on content providers
• Ability to analyze company and client needs, develop appropriate media plans to yield the desired result and maximize objectives
• Keep publishers informed on the current situation of campaigns and latest developments.
• Continuously prospecting for new business using your existing network of relationships and creating new relationships.
• Identify market trends and translate these to prospects
• Identify and implement publishers’ business development initiatives for increasing reach and revenues.
• Monitor daily publisher inventory performance and ensure smooth running.
• Lead traffic/ inventory exchange efforts with partner Ad networks.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field in an accredited university,
• Good negotiation
• Excellent communication, interpersonal, and relationship-building skills
• Creative approach to up-selling to an existing client base and generating new business
• Knowledge of standard ad servers and their working
• Basic Knowledge of HTML, Online advertising and Marketing
• Intermediary to expert knowledge of Google analytics.
• Must have completed the compulsory National Youth Service.
• Possession of media buying experience preferably in a digital advertising network or media agency is desirable. Basic knowledge of mobile marketing is preferred
• Advanced Knowledge of the Digital Ecosystem and Mobile Advertising
• Experience in a performance marketing will be an advantage.
• Strong agency relationships.