Online Marketing Officer (Retail Service) at Kloverharris Limited

Job Description

• Grow prospect database by identifying, contacting and recruiting potential website users
• Promote website popularity via social media to ensure a steady stream of traffic
• Identify new trends in web-based marketing and evaluate new technologies to ensure the organizational brand is at the fore front of industry developments particularly in the area of retail banking and broadband services
• Brainstorm new and creative marketing strategies to drive brand awareness
• Partake in online promotions and campaigns to project the organization and drive traffic to the website
• Collaborate with back end support staff to continually improve user experience
• Work with product providers for regular updates to ensure ease of accessing their product features
• Acquire insight in online marketing trends and keep in-house strategies up to date
• Use web analytics tools to measure site traffic aimed at better optimization of marketing campaigns, email marketing, social media etc

Requirements

• Proven experience as a retail banker or similar role; sales or customer service experience is a plus
• Sound knowledge of retail banking and broadband services
• Good written and verbal communication skills.
• Organizational and time management skills.
• Ability to work effectively in a team environment.
• Experience in social media marketing
• Highly proficient in Microsoft word, Power Point, Excel Digital Media Software Skills and Search Engine Optimisation Skills

Skills and Qualifications

• Bachelor's Degree in Business, Finance, Marketing or any related field
• Minimum of 2-3 years working experience as a retail marketing officer
• Experience in online retail marketing will be an added advantage
• Certification in social media marketing will also be an added advantage