Latest Jobs at WakaFoody

About the Role

• We're on the hunt for a Growth Marketer, someone who lives and breathes growth, knows the power of data, and understands what makes people click, share, and order again.
• You’ll be responsible for driving user acquisition, engagement, and retention. From paid ads to influencer collaborations to creative experiments, you’ll take ownership of growth at WakaFoody and work closely with our social media and content teams to build a food delivery movement.

What You’ll Be Doing

• Plan, execute, and optimize Facebook & Instagram ad campaigns (acquisition, retargeting, and promotions)
• Scout and manage influencer partnerships pitch, negotiate, and track performance
• Design and test growth experiments: referral programs, flash sales, offline activations, and more
• Collaborate with our social media manager and content creator on brand campaigns
• Track key metrics like CAC, ROAS, order volume, and influencer impact
• Prepare weekly growth reports and share actionable insights with the team

What We’re Looking For

• 1–3 years of experience in digital/growth/performance marketing
• Strong command of Meta Ads Manager (or equivalent platforms)
• Experience working with or managing influencers
• Comfortable with numbers: CAC, CTR, ROAS, conversion rates, etc.
• Creative thinker with a strong understanding of Nigerian markets — especially outside of Lagos
• Self-starter who executes quickly and independently

Bonus Points If You:

• Have worked in food, lifestyle, or e-commerce brands
• Live in or are familiar with Akure
• Can write compelling ad copy or brainstorm creative campaign ideas

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Role Overview

• This is more than just social media, it's about shaping the voice of WakaFoody online. You'll start trends, create engaging content, and connect with food lovers across platforms like Instagram, WhatsApp, TikTok, X (Twitter), Facebook, and more. From daily posts to full-on campaigns, your job is to make sure we stay on top of minds (and timelines).

Key Responsibilities

Social Media Management

• Grow and manage WakaFoody’s presence across all major platforms.
• Post consistently with scroll-stopping visuals, videos, and captions.
• Stay updated on trends to keep the brand fun and relevant.

Content Creation & Copywriting

• Write catchy, on-brand captions, ads, pop-ups, and promos.
• Draft content that tells compelling stories about our restaurants and offers.
• Use Canva or similar tools to create quick, attractive visuals.

Video Content Creation

• Create fun, short-form videos (Reels, TikToks, WhatsApp Status).
• Show off meals, vendors, customer stories, and behind-the-scenes content.
• Plan and direct shoots, or guide contributors on what to send.

Campaign Strategy

• Suggest and execute engaging campaign ideas and promotions.
• Plan weekly content themes and structure paid ads around them.
• Collaborate with our finance team to maximize budget efficiency.

Community Engagement

• Respond to customers across DMs, comments, and groups.
• Create and manage WhatsApp groups/channels for updates and deals.
• Build an active, loyal foodie community.

Requirements

• Previous experience managing social media (brand, personal, freelance).
• Strong writing, content planning, and storytelling skills.
• Comfortable using Canva, CapCut, InShot, or similar tools.
• Creative, trend-aware, and passionate about food.
• Self-motivated and able to work with minimal supervision.
• Familiarity with Akure or Nigerian food culture is a plus.

Bonus Points If You Have:

• Experience running paid ads (Meta, TikTok, X).
• Influencer or partnership experience.
• Email marketing tools (e.g., Mailchimp, Brevo).
• Food photography or video storytelling skills.

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Job Overview:

• WakaFoody is seeking a creative and self-motivated Content Writer / Blog Manager to lead our blog and content efforts. You’ll be responsible for producing engaging, SEO-optimized articles around food, lifestyle, Akure culture, restaurant features, and customer experiences. This role is ideal for someone passionate about storytelling, digital content, and local trends.

Key Responsibilities:

• Write and publish blog posts that align with WakaFoody’s voice and audience
• Cover a range of topics from food trends, top restaurants, travel tips, local events, to WakaFoody updates
• Collaborate with the marketing team to plan and maintain an editorial calendar
• Conduct interviews and write spotlights on local food vendors and communities
• Optimize all content for SEO and readability
• Manage and update existing blog content as needed
• Ensure tone, style, and formatting is consistent across posts
• Occasionally contribute to email newsletters, social captions, and landing page copy

Requirements:

• Strong writing skills with a portfolio or blog to showcase
• Previous experience managing or contributing to a blog
• Solid understanding of SEO best practices
• Ability to research and write about local lifestyle and food culture
• Familiarity with CMS tools like Sanity, WordPress, or similar is a plus
• Knowledge of Akure’s food and cultural scene is a bonus