Social Media & Content Executive at WakaFoody

Role Overview

• This is more than just social media, it's about shaping the voice of WakaFoody online. You'll start trends, create engaging content, and connect with food lovers across platforms like Instagram, WhatsApp, TikTok, X (Twitter), Facebook, and more. From daily posts to full-on campaigns, your job is to make sure we stay on top of minds (and timelines).

Key Responsibilities

Social Media Management

• Grow and manage WakaFoody’s presence across all major platforms.
• Post consistently with scroll-stopping visuals, videos, and captions.
• Stay updated on trends to keep the brand fun and relevant.

Content Creation & Copywriting

• Write catchy, on-brand captions, ads, pop-ups, and promos.
• Draft content that tells compelling stories about our restaurants and offers.
• Use Canva or similar tools to create quick, attractive visuals.

Video Content Creation

• Create fun, short-form videos (Reels, TikToks, WhatsApp Status).
• Show off meals, vendors, customer stories, and behind-the-scenes content.
• Plan and direct shoots, or guide contributors on what to send.

Campaign Strategy

• Suggest and execute engaging campaign ideas and promotions.
• Plan weekly content themes and structure paid ads around them.
• Collaborate with our finance team to maximize budget efficiency.

Community Engagement

• Respond to customers across DMs, comments, and groups.
• Create and manage WhatsApp groups/channels for updates and deals.
• Build an active, loyal foodie community.

Requirements

• Previous experience managing social media (brand, personal, freelance).
• Strong writing, content planning, and storytelling skills.
• Comfortable using Canva, CapCut, InShot, or similar tools.
• Creative, trend-aware, and passionate about food.
• Self-motivated and able to work with minimal supervision.
• Familiarity with Akure or Nigerian food culture is a plus.

Bonus Points If You Have:

• Experience running paid ads (Meta, TikTok, X).
• Influencer or partnership experience.
• Email marketing tools (e.g., Mailchimp, Brevo).
• Food photography or video storytelling skills.