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  • Posted: Jul 30, 2025
    Deadline: Aug 1, 2025
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  • COMPANY OVERVIEW At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN and POWERMATIC. Our business started out in 1987 and since then we have succeeded in carving a niche for ourselves in the home appliances market in Nigeria. We operate a number of branches that cut...
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    Brand Manager

    Role Overview

    • The Brand Manager will be responsible for developing and executing brand strategies that drive awareness, preference, and equity across target markets.
    • This role will oversee end-to-end brand planning, communication campaigns, product positioning, and innovation pipelines, working closely with cross-functional teams to ensure consistent brand expression across all consumer touchpoints and trade channels.

    Key Responsibilities

    • Develop and execute brand strategy including positioning, messaging, and annual brand plans aligned with business goals.
    • Lead integrated marketing campaigns (ATL, BTL, and digital) in collaboration with the in-house marketing team to drive brand awareness and engagement.
    • Oversee product lifecycle and innovation, coordinating with R&D, sales, and supply chain on launches, improvements, and go-to-market plans.
    • Monitor brand performance metrics and analyze consumer insights, sales data, and ROI to optimize brand initiatives.
    • Collaborate cross-functionally with trade, sales, and digital teams to ensure consistent brand visibility and retail execution.

    Qualifications & Experience

    • Bachelor’s degree in Marketing, Business Administration, or a related field.
    • MBA or professional certification in Marketing is an advantage.
    • Minimum of 4–6 years of experience in brand management or marketing within FMCG, Consumer Electronics, or related industries.
    • Proven experience in leading integrated marketing campaigns and managing cross-functional projects.
    • Familiarity with consumer insights tools, brand tracking systems, and data analytics.

    Skills & Competencies:

    • Strong strategic thinking and brand storytelling ability
    • Excellent communication and presentation skills
    • Data-driven mindset with commercial acumen
    • Creative judgment and attention to detail
    • Project management and multitasking capability
    • Strong leadership and stakeholder management skills
    • Proficiency in Microsoft Office, marketing automation tools, and market research platforms.

    go to method of application »

    Service Center Manager

    Job Summary

    • The Service Center Manager is responsible for overseeing the operations, performance, profitability and strategic direction of the service center.
    • This role involves ensuring customer satisfaction, maintaining service standards, and driving continuous improvement in operational processes.

    Key Responsibilities

    • Manage daily operations of the service center, ensuring seamless service delivery and customer satisfaction.
    • Supervise and provide guidance to all staff at the Service Center.
    • Oversee the receipt, storage, and dispatch of spare parts, ensuring accuracy and availability of stock.
    • Monitor and evaluate staff performance, providing coaching and training where necessary.
    • Establish and track service KPIs, such as customer satisfaction, response/resolution time, and inventory accuracy.
    • Ensure prompt resolution of escalated customer issues and complaints.
    • Coordinate with procurement and technical teams to align spare parts inventory with service requirements.
    • Maintain compliance with company policies, safety procedures, and regulatory standards.
    • Prepare and present periodic reports on service performance, customer feedback, and inventory levels.
    • Drive continuous improvement initiatives to enhance service center operations and customer experience.

    Qualifications

    • B.Sc. / HND in Business Administration, Supply Chain, or related field. A Master’s degree is an added advantage.
    • 5–7 years experience in customer service or service operations, with at least 2 years in a managerial role.
    • Proven experience overseeing inventory or spare parts operations is highly desirable.
    • Strong leadership, team management, and conflict resolution skills.
    • Excellent communication, analytical, and organizational abilities.
    • Proficiency in Microsoft Office Suite and ERP/inventory management software.

    go to method of application »

    Regional Sales Manager (Trade) - South East

    Role Overview

    • The Regional Sales Manager – Trade is responsible for driving revenue, market share, and retail execution within the South East region.
    • This role oversees the trade sales team and distributor network, ensures consistent product availability, and executes in-store visibility plans.
    • The ideal candidate is a strong sales strategist, people leader, and execution-focused professional with a deep understanding of trade dynamics and channel behavior in FMCG or consumer electronics.

    Key Responsibilities

    • Drive regional sales growth by executing trade strategies, achieving targets, and expanding numeric and weighted distribution.
    • Manage trade channels and accounts, including General Trade, Modern Trade, Open Markets, and Key Accounts, ensuring compliance and strong partner relationships.
    • Lead and develop the sales team, providing coaching, performance reviews, and ensuring efficient route-to-market execution.
    • Ensure retail execution excellence by collaborating with visibility teams to drive product availability, merchandising, and in-store promotions.
    • Oversee sales operations and reporting, analyzing performance, optimizing territory growth, and ensuring product availability through supply chain coordination.

    Qualifications & Experience

    • Bachelor’s degree in Business, Marketing, or related field. MBA is an added advantage.
    • 5–7 years’ sales experience in FMCG or Consumer Electronics, with at least 2–3 years in a regional or multi-territory leadership role.
    • Proven success in managing distributors, retail networks, and field teams.
    • Strong commercial acumen, negotiation, and people management skills.
    • Ability to analyze data, generate insights, and translate them into sales actions.
    • Proficiency in Microsoft Office and CRM/sales reporting tools.

    Method of Application

    Interested and qualified candidates should send their CV to: employment@simsng.com using the Job Title and preferred location as the subject of the email.

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