Regional Sales Manager (Trade) - South East at SIMS Nigeria Limited

Role Overview

• The Regional Sales Manager – Trade is responsible for driving revenue, market share, and retail execution within the South East region.
• This role oversees the trade sales team and distributor network, ensures consistent product availability, and executes in-store visibility plans.
• The ideal candidate is a strong sales strategist, people leader, and execution-focused professional with a deep understanding of trade dynamics and channel behavior in FMCG or consumer electronics.

Key Responsibilities

• Drive regional sales growth by executing trade strategies, achieving targets, and expanding numeric and weighted distribution.
• Manage trade channels and accounts, including General Trade, Modern Trade, Open Markets, and Key Accounts, ensuring compliance and strong partner relationships.
• Lead and develop the sales team, providing coaching, performance reviews, and ensuring efficient route-to-market execution.
• Ensure retail execution excellence by collaborating with visibility teams to drive product availability, merchandising, and in-store promotions.
• Oversee sales operations and reporting, analyzing performance, optimizing territory growth, and ensuring product availability through supply chain coordination.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field. MBA is an added advantage.
• 5–7 years’ sales experience in FMCG or Consumer Electronics, with at least 2–3 years in a regional or multi-territory leadership role.
• Proven success in managing distributors, retail networks, and field teams.
• Strong commercial acumen, negotiation, and people management skills.
• Ability to analyze data, generate insights, and translate them into sales actions.
• Proficiency in Microsoft Office and CRM/sales reporting tools.