Brand Manager at SIMS Nigeria Limited

Role Overview

• The Brand Manager will be responsible for developing and executing brand strategies that drive awareness, preference, and equity across target markets.
• This role will oversee end-to-end brand planning, communication campaigns, product positioning, and innovation pipelines, working closely with cross-functional teams to ensure consistent brand expression across all consumer touchpoints and trade channels.

Key Responsibilities

• Develop and execute brand strategy including positioning, messaging, and annual brand plans aligned with business goals.
• Lead integrated marketing campaigns (ATL, BTL, and digital) in collaboration with the in-house marketing team to drive brand awareness and engagement.
• Oversee product lifecycle and innovation, coordinating with R&D, sales, and supply chain on launches, improvements, and go-to-market plans.
• Monitor brand performance metrics and analyze consumer insights, sales data, and ROI to optimize brand initiatives.
• Collaborate cross-functionally with trade, sales, and digital teams to ensure consistent brand visibility and retail execution.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or professional certification in Marketing is an advantage.
• Minimum of 4–6 years of experience in brand management or marketing within FMCG, Consumer Electronics, or related industries.
• Proven experience in leading integrated marketing campaigns and managing cross-functional projects.
• Familiarity with consumer insights tools, brand tracking systems, and data analytics.

Skills & Competencies:

• Strong strategic thinking and brand storytelling ability
• Excellent communication and presentation skills
• Data-driven mindset with commercial acumen
• Creative judgment and attention to detail
• Project management and multitasking capability
• Strong leadership and stakeholder management skills
• Proficiency in Microsoft Office, marketing automation tools, and market research platforms.