Jobs at Nairametrics

Role Overview

• We are seeking a strategic and results-driven Head of Growth & Strategy to lead audience expansion, revenue growth, and long-term business strategy.
• This role will work closely with editorial, commercial, andcontentteams toidentifyand execute growth opportunities while maintainingNairametrics’ editorial standards.

Key Responsibilities
Growth & Audience Strategy:

• Develop and execute strategies to grow website traffic, subscriptions, and audience engagement
• Work with editorial and digital teams to align content with growth objectives
• Identifyhigh-performing content areas andoptimizedistribution across platforms

Revenue & Commercial Strategy:

• Drive growth in advertising, sponsored content,outreachand partnerships
• Expand and optimize non-ad revenue streams including events, seminars, webinars, podcasts, and branded products.

Strategy & Business Development:

• Identify new growth opportunities, products, and markets
• Lead strategic partnerships with banks,fintechs, corporates, and institutions
• Conduct market and competitive analysis to inform leadership decisions
• Develop short- and long-term growth roadmaps

Cross-Functional Leadership:

• Work closely with Editorial, Sales&Marketing,Content, andITteams
• Align teams around shared growth priorities
• Ensure growth initiatives support, not compromise, editorial integrity

Requirements

• Bachelor’s Degree in Business, Economics, Marketing, Strategy, or a related field
• Applicants must currently hold, or have previously held, a senior management position
• Strong analytical and commercial acumen
• Experience working with data, performance metrics, and growth experimentation
• Excellent communication and stakeholder management skills
• Prior experience in media, fintech, or data-drivenorganisationsis an advantage.

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Key Responsibilities

• Lead Generation: Drive lead generation efforts through proactive outreach, networking, and relationship building with potential clients, partners, and stakeholders to expand Nairametrics’ client base.
• Client Engagement: Foster and nurture relationships with existing clients toidentifyopportunities, enhance client satisfaction, and drive revenue growth through repeat business.
• Partnership Development: Identifyand forge strategic partnerships with corporate clients and stakeholders to broaden Nairametrics’ market reach and enhance brand visibility.
• Marketing Campaigns: Develop and implement targeted marketing campaigns across various channels, including digital marketing, social media, email marketing, and events, to amplify brand awareness and attract new customers.
• Sales Support: Collaborate closely with the sales team to develop and implement effective sales strategies, and provide marketing support by crafting sales collateral, presentations, and proposals.
• Team Leadership and Management: Lead and manage the sales team, providing strategic guidance, coaching, and support to ensure alignment with marketing initiatives and revenue goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, ora relatedfield.
• Minimum of 10years’ experience in marketing, growth, or commercial roles, with a proventrack recordin lead generation and revenue growth.
• Strong experience in B2B marketing, client acquisition, and partnership development, preferably within media, fintech, or financial services.
• Demonstrated ability to lead and manage teams,setKPIs, and drive performance.
• Strong strategic thinking with hands-on execution capability and data-driven decision-making.