Afriglobal Medicare Limited, a leading company in the Healthcare and Medical Diagnostics Industry is currently recruiting for an experienced professional to Head the Brand Management/Marketing team.
The potential talent will be responsible for all functions and strategies relative to Brand Management, Market Analysis, Digital Marketing and Business Development of the company.
Job Responsibilities
The ideal talent will be responsible for the following:
- Oversee the marketing department
- Evaluate and develop business marketing strategies and marketing plan.
- Drive the marketing strategies and strive for growth in line with the company’s vision
- Build and strengthen company’s brand within the diagnostic and healthcare industry
- Research, survey and evaluate competitors’ data and market intelligence
- Regularly benchmark company offerings with industry standard
- Evaluate and identify high potential locations for future business expansion
- Monitor, track and ensure the success of expansion projects
- Implement customer activation programs and new product implementation
- Monitor and track Customer satisfaction index and ensure Voice of the Customer (VoC) is given utmost priority
- Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
- Ensure proper business and market positioning while building engagement with targeted audience
- Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identify potential customers and target markets
- Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
- Build and manage brand awareness, market positioning, business analysis and digital marketing
- Coordinate marketing projects end to end
- Organize company conferences, trade shows, activation programs and other major events as the need may arise
- Oversee social media marketing strategies and content marketing.
- Track and monitor all customer engagement action plans.
Person Specification
The ideal candidate must fulfill the following requirements:
- Bachelor’s degree in Marketing or related field is required
- Minimum of twelve (12) years’ experience in Marketing, with at least 6 years managerial experience
- Proven work experience within the FMCG, Healthcare, Pharmaceutical or Manufacturing industry
- Experience in medical diagnostics industry is an added advantage
- Professional certification and/or master’s certification is highly desirable
- Strong knowledge of market positioning and formulation of well-coordinated marketing plans and strategies
- Solid knowledge of conducting market surveys, gathering competitive data and analyzing industry intelligence
- Deep understanding of business drivers and customer behavior
- Proven ability to draft business plans and manage budgets within cost control
- Professional and proactive work ethics and the ability to work under pressure and tight timelines
- High competence in project and stakeholder management.
- Excellent interpersonal, written, and oral communication skills.
- In-depth experience with digital marketing processes including social media marketing and content marketing.
- Must possess customer centric values, innovative spirit, and team play
- Data analytical skills
- Must be empathetic, passionate, transparent, a great coach and a good listener
- Proficient in Microsoft Office Suite and other relevant software.
- Excellent organizational skills, with the ability to prioritize work and handle pressure
- Local travel may sometimes be required
go to method of application ยป
POSITION / GRADE
Head of Finance/ Financial Controller
POSITION OBJECTIVES
Manage the Financial and Accounting function for the company, ensuring profitability, accurate and timely financial records
Continuously improve productivity, internal control, reduce costs and streamline the company’s accounting processes
REPORTING TO
Group CFO (direct/ solid line) and CEO (indirect/ dotted line)
OTHER LINKAGES/ RELATIONSHIPS
Sales, Marketing, Logistics, IT, HR, Operations, and other stakeholders within the company
Afriglobal Group
Government agencies, financial institutions, and regulatory bodies
LOCATION
Lagos, travel to satellite locations may sometimes be required
KRAs:
Detailed Tasks & Responsibilities:
- Financial Reports, Insights, Budgeting & Forecasting
- Manage the company’s financial reporting, budgeting, forecasting, and statutory reporting
- Provide quality and timely financial support/ insights to other departments for data-based decisions
- Present regular financial results and insights to the Board, Finance Committee and Executive Committee
- Key contributor to the company’s business strategies and annual operating plan
- Profitability and Cost Optimization
- Advise and contribute to cost optimization across centers/ products/ market segments to ensure the profitability of the business
- Deploy initiatives to grow revenue
- Coach and monitor Centre Managers to drive Centre P&L performance
- Lead initiatives for cost control and a culture of cost consciousness
- Finance Operations, Policies, Processes and Systems
- Develop/review relevant finance policies and procedures, and manage the company’s financial systems
- Oversee accounts payable and receivables, treasury, financial and management accounting
- Ensure adherence to relevant accounting standards and statutory requirements
- Oversee the company’s cash flow, banking and borrowing activities
Projects
- Prepare financial projections and return on investment (payback) for all planned capital expense projects/ expansion projects.
- Support all expansion projects for the organization by providing timely, relevant, and accurate financial data and advice
- Responsible for proper planning and execution of Finance department’s projects
Procurement
- Manage the procurement strategy and process efficiently and effectively
- Oversee the procurement team’s activities, ensuring optimal supplier performance and price
People Management
- Responsible for hiring the best talent for the team.
- Builds a culture of performance with clear goals, feedback, and appraisal rhythm. Identifies top players and replaces weak links regularly. Conducts timely and constructive performance evaluations
- Continuously upgrades and enhances skills and competencies of the team.
- Builds a pipeline of Leaders.
- Prioritize and assign team members to projects/activities
Others
Perform other duties as may be required by Management from time to time
Other Attributes:
- Bachelor’s Degree in Accounting, Finance, or related field
- Professional accounting qualification, e.g. ACCA, ICAN
- 12+ years’ experience in a senior financial management position
- Experience collaborating with various stakeholders to plan and achieve the company’s financial goals
- Experienced computer skills, including Excel, Power Point, and ERP (Dynamics/ Tally preferred)
- Excellent organizational skills, with the ability to prioritize work
- Experienced leadership and interpersonal skills, oral and written communication skills
- High integrity and ethics
- Strategic thinking, planning and problem-solving skills
- Ability to work under pressure
Career Path:
CEO; Group CFO
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