Head, Brand Management & Marketing at Afriglobal Group

Afriglobal Medicare Limited, a leading company in the Healthcare and Medical Diagnostics Industry is currently recruiting for an experienced professional to Head the Brand Management/Marketing team.

The potential talent will be responsible for all functions and strategies relative to Brand Management, Market Analysis, Digital Marketing and Business Development of the company.

Job Responsibilities

The ideal talent will be responsible for the following:

• Oversee the marketing department
• Evaluate and develop business marketing strategies and marketing plan.
• Drive the marketing strategies and strive for growth in line with the company’s vision
• Build and strengthen company’s brand within the diagnostic and healthcare industry
• Research, survey and evaluate competitors’ data and market intelligence
• Regularly benchmark company offerings with industry standard
• Evaluate and identify high potential locations for future business expansion
• Monitor, track and ensure the success of expansion projects
• Implement customer activation programs and new product implementation
• Monitor and track Customer satisfaction index and ensure Voice of the Customer (VoC) is given utmost priority
• Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
• Ensure proper business and market positioning while building engagement with targeted audience
• Work with the sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identify potential customers and target markets
• Understand and develop budgets, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
• Build and manage brand awareness, market positioning, business analysis and digital marketing
• Coordinate marketing projects end to end
• Organize company conferences, trade shows, activation programs and other major events as the need may arise
• Oversee social media marketing strategies and content marketing.
• Track and monitor all customer engagement action plans.

Person Specification

The ideal candidate must fulfill the following requirements:

• Bachelor’s degree in Marketing or related field is required
• Minimum of twelve (12) years’ experience in Marketing, with at least 6 years managerial experience
• Proven work experience within the FMCG, Healthcare, Pharmaceutical or Manufacturing industry
• Experience in medical diagnostics industry is an added advantage
• Professional certification and/or master’s certification is highly desirable
• Strong knowledge of market positioning and formulation of well-coordinated marketing plans and strategies
• Solid knowledge of conducting market surveys, gathering competitive data and analyzing industry intelligence
• Deep understanding of business drivers and customer behavior
• Proven ability to draft business plans and manage budgets within cost control
• Professional and proactive work ethics and the ability to work under pressure and tight timelines
• High competence in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• In-depth experience with digital marketing processes including social media marketing and content marketing.
• Must possess customer centric values, innovative spirit, and team play
• Data analytical skills
• Must be empathetic, passionate, transparent, a great coach and a good listener
• Proficient in Microsoft Office Suite and other relevant software.
• Excellent organizational skills, with the ability to prioritize work and handle pressure
• Local travel may sometimes be required