Job Opportunities at Nairametrics

Job Description

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Basic Requirements

• Candidates should possess B.Sc / M.Sc Degrees in a quantitative, test-driven field
• Minimum of 3 years Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, WebTrends)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Knowledge of finance and economy trends is a plus.

go to method of application »

Job Description

• Write, edit and publish engaging posts across various social media platforms
• Optimize social media posts (language, tone, message) based on our target audience’s behaviours
• Create weekly content plan for all NM social media platforms
• Increasing brand awareness and readership by using relevant advertising techniques.
• Tracking and reporting on social media responses by analyzing traffic to the site.
• Improving and adjusting copy based on reactions by readers on social media.
• Select appealing images and videos to complement text
• Track growth and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond promptly to questions and comments on our social media pages in a timely and accurate manner
• Other tasks as required.

Job Requirements

• Minimum of B.Sc / HND in any related course of study
• Minimum 3 years’ experience in copy writing / social media management role
• Proficient in the use of digital business tools including Microsoft office tool.
• Experience working in a fast-paced media firm or related firm is highly desirable.
• Ability to function effectively in a hybrid work system
• Experience in interacting with people (at all levels)
• Social Intelligence and detailed understanding of driving numbers and engagement on social media.