Latest Jobs at AshLuxury

Description

• As we expand our presence in Africa, we are seeking a visionary Head of Marketing to lead our regional marketing strategy, elevate brand awareness, and drive customer engagement across the continent.
• As the Head of Marketing, Africa, you will be responsible for developing and executing a dynamic marketing strategy that strengthens the brand’s positioning in key African markets.
• You will lead initiatives that resonate with our target consumers, leveraging your deep understanding of the regional landscape to deliver impactful campaigns and foster meaningful customer connections.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy tailored to the African market, ensuring alignment with global brand objectives.
• Uphold and communicate the brand’s luxury positioning through compelling storytelling and innovative marketing campaigns.
• Adapt global campaigns to local markets, ensuring cultural relevance while maintaining brand consistency.
• Analyze consumer behavior, market trends, and competitive landscapes to inform marketing strategies.
• Oversee the region’s digital and social media presence, driving engagement and brand loyalty through tailored content.
• Build and lead a high-performing marketing team, fostering a culture of creativity and excellence.
• Manage the regional marketing budget, ensuring cost-effective allocation of resources
• Monitor campaign performance, leveraging data to refine strategies and maximise ROI.
• Plan and execute high-profile events, including product launches, and exclusive VIP experiences.
• Establish and nurture partnerships with influencers, media, and strategic partners to amplify the brand’s reach.

Key Requirements

• Minimum 8–10 years of experience in marketing, with at least 4 years in a leadership role preferably in lifestyle sector (other sectors may be considered based on experience)
• Proven track record of developing and executing successful marketing strategies in African markets.
• Expertise in digital marketing, social media strategy, and analytics
• Exceptional skills in fostering relationships with influencers, media, and stakeholders.
• Deep knowledge of Africa’s diverse cultures and ability to tailor campaigns accordingly.
• Proven ability to inspire and manage a high-performing team.
• Data-driven approach to decision-making and campaign optimization.

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Position Overview

• The Digital Marketing Manager in Ashcorp is responsible for developing and executing digital marketing strategies that enhance the brand's online presence, engage high-end consumers, and drive e-commerce growth.
• This position requires a deep understanding of the luxury fashion market, advanced digital marketing skills, and the ability to create innovative campaigns that reflect the brand's prestige and values.
• The Head of Digital Marketing will work closely with creative, communication, sales, and product teams to ensure a cohesive and impactful digital presence globally.

Key Responsibilities
Digital Marketing Strategy Development:

• Develop and implement comprehensive digital marketing strategies that align with the brand’s vision, mission, and business objectives.
• Conduct market research and competitive analysis to identify digital opportunities and trends within the luxury fashion market.

E-Commerce and Online Sales:

• Drive the growth of the brand's e-commerce platform, optimizing the online shopping experience to increase sales and customer satisfaction.
• Collaborate with the e-commerce team to develop and execute strategies for product launches, promotions, and seasonal campaigns.

Social Media and Content Marketing:

• Oversee the creation and management of high-quality content across social media platforms to enhance brand engagement and loyalty.
• Develop and execute social media strategies that resonate with luxury consumers and drive organic growth.

SEO and SEM:

• Implement effective search engine optimization (SEO) and search engine marketing (SEM) strategies to increase website traffic and visibility.
• Monitor and analyze the performance of SEO and SEM campaigns, adjusting strategies to maximize results

Digital Advertising:

• Plan and manage digital advertising campaigns, including display ads, social media ads, and retargeting, to reach target audiences and achieve marketing goals.
• Track and report on the performance of digital advertising campaigns, ensuring a high return on investment (ROI).

Email Marketing:

• Develop and execute email marketing strategies to nurture customer relationships, promote new collections, and drive online sales.
• Analyze the effectiveness of email campaigns and optimize strategies for better engagement and conversion rates.

Data Analytics and Performance Tracking:

• Utilize digital analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns.
• Provide actionable insights and recommendations to improve campaign effectiveness and achieve key performance indicators (KPIs).

Leadership and Team Management:

• Lead, mentor, and develop a team of digital marketing professionals, fostering a culture of innovation, collaboration, and excellence.
• Collaborate with cross-functional teams to ensure alignment and effective execution of digital marketing strategies.

Qualifications

• Education: Bachelor's Degree in Marketing, Business Administration, Digital Media, or a related field. A Master’s degree is preferred.
• Experience: Minimum of 7 years of experience in digital marketing, e-commerce, or a related field within the luxury fashion industry, with at least 5 years in a leadership role.

Skills and Competencies:

• Strong understanding of the luxury fashion market and digital consumer behavior.
• Proven track record of developing and implementing successful digital marketing strategies and campaigns.
• Expertise in e-commerce, SEO, SEM, social media, email marketing, and digital advertising.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership and team management abilities.
• Proficiency in digital marketing tools and analytics platforms.

Work Environment:

• This position typically operates within other Ashcorp professional environment, with frequent collaboration across various departments. Some travel may be required for market visits, events, and meetings.

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Role Overview

• As a Senior Brand Manager, you will be responsible for driving the strategic development, execution, and performance of the brand to ensure sustained growth, equity, and market leadership.
• You will oversee brand positioning, campaign execution, and cross-functional collaboration to deliver a seamless brand experience across all channels and touchpoints.

Key Responsibilities
Brand Strategy & Development:

• Lead the development and execution of the brand strategy to achieve business goals.
• Define and refine brand identity, positioning, and messaging to align with target audiences and market trends.
• Ensure consistent brand representation across all channels, including retail, e-commerce, and wholesale.

Campaign Management:

• Plan and manage 360-degree marketing campaigns, including seasonal launches and promotional events.
• Collaborate with creative and digital teams to create compelling storytelling and assets.
• Analyze campaign performance and optimize strategies for future initiatives.

Consumer Insights & Market Analysis:

• Conduct market research and analyze customer data to inform brand strategies and identify growth opportunities.
• Monitor competitor activity, market trends, and emerging consumer behaviors.

Cross-functional Collaboration:

• Work closely with design, product development, and sales teams to align brand strategy with product offerings.
• Partner with PR and influencer marketing teams to maximize exposure and engagement.

Budget Management:

• Manage and allocate the brand budget efficiently, ensuring a strong return on investment.
• Oversee agency relationships and contracts to ensure quality delivery.

Leadership & Team Development:

• Mentor and guide junior team members, fostering a culture of creativity and accountability.
• Lead cross-functional meetings and presentations to communicate brand performance and strategies.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of experience in brand management, ideally within the fashion, lifestyle, FMCG or luxury industry.
• Strong understanding of the fashion market, trends, and customer psychology.
• Proven success in developing and executing innovative brand strategies and campaigns.
• Excellent leadership, project management, and communication skills.
• Proficiency in analytics and tools for measuring brand and campaign performance.
• Passion for fashion, creativity, and an eye for detail.