Senior Brand Manager at AshLuxury

Role Overview

• As a Senior Brand Manager, you will be responsible for driving the strategic development, execution, and performance of the brand to ensure sustained growth, equity, and market leadership.
• You will oversee brand positioning, campaign execution, and cross-functional collaboration to deliver a seamless brand experience across all channels and touchpoints.

Key Responsibilities
Brand Strategy & Development:

• Lead the development and execution of the brand strategy to achieve business goals.
• Define and refine brand identity, positioning, and messaging to align with target audiences and market trends.
• Ensure consistent brand representation across all channels, including retail, e-commerce, and wholesale.

Campaign Management:

• Plan and manage 360-degree marketing campaigns, including seasonal launches and promotional events.
• Collaborate with creative and digital teams to create compelling storytelling and assets.
• Analyze campaign performance and optimize strategies for future initiatives.

Consumer Insights & Market Analysis:

• Conduct market research and analyze customer data to inform brand strategies and identify growth opportunities.
• Monitor competitor activity, market trends, and emerging consumer behaviors.

Cross-functional Collaboration:

• Work closely with design, product development, and sales teams to align brand strategy with product offerings.
• Partner with PR and influencer marketing teams to maximize exposure and engagement.

Budget Management:

• Manage and allocate the brand budget efficiently, ensuring a strong return on investment.
• Oversee agency relationships and contracts to ensure quality delivery.

Leadership & Team Development:

• Mentor and guide junior team members, fostering a culture of creativity and accountability.
• Lead cross-functional meetings and presentations to communicate brand performance and strategies.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field (MBA preferred).
• 10+ years of experience in brand management, ideally within the fashion, lifestyle, FMCG or luxury industry.
• Strong understanding of the fashion market, trends, and customer psychology.
• Proven success in developing and executing innovative brand strategies and campaigns.
• Excellent leadership, project management, and communication skills.
• Proficiency in analytics and tools for measuring brand and campaign performance.
• Passion for fashion, creativity, and an eye for detail.