Digital Marketing Manager at AshLuxury

Position Overview

• The Digital Marketing Manager in Ashcorp is responsible for developing and executing digital marketing strategies that enhance the brand's online presence, engage high-end consumers, and drive e-commerce growth.
• This position requires a deep understanding of the luxury fashion market, advanced digital marketing skills, and the ability to create innovative campaigns that reflect the brand's prestige and values.
• The Head of Digital Marketing will work closely with creative, communication, sales, and product teams to ensure a cohesive and impactful digital presence globally.

Key Responsibilities
Digital Marketing Strategy Development:

• Develop and implement comprehensive digital marketing strategies that align with the brand’s vision, mission, and business objectives.
• Conduct market research and competitive analysis to identify digital opportunities and trends within the luxury fashion market.

E-Commerce and Online Sales:

• Drive the growth of the brand's e-commerce platform, optimizing the online shopping experience to increase sales and customer satisfaction.
• Collaborate with the e-commerce team to develop and execute strategies for product launches, promotions, and seasonal campaigns.

Social Media and Content Marketing:

• Oversee the creation and management of high-quality content across social media platforms to enhance brand engagement and loyalty.
• Develop and execute social media strategies that resonate with luxury consumers and drive organic growth.

SEO and SEM:

• Implement effective search engine optimization (SEO) and search engine marketing (SEM) strategies to increase website traffic and visibility.
• Monitor and analyze the performance of SEO and SEM campaigns, adjusting strategies to maximize results

Digital Advertising:

• Plan and manage digital advertising campaigns, including display ads, social media ads, and retargeting, to reach target audiences and achieve marketing goals.
• Track and report on the performance of digital advertising campaigns, ensuring a high return on investment (ROI).

Email Marketing:

• Develop and execute email marketing strategies to nurture customer relationships, promote new collections, and drive online sales.
• Analyze the effectiveness of email campaigns and optimize strategies for better engagement and conversion rates.

Data Analytics and Performance Tracking:

• Utilize digital analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns.
• Provide actionable insights and recommendations to improve campaign effectiveness and achieve key performance indicators (KPIs).

Leadership and Team Management:

• Lead, mentor, and develop a team of digital marketing professionals, fostering a culture of innovation, collaboration, and excellence.
• Collaborate with cross-functional teams to ensure alignment and effective execution of digital marketing strategies.

Qualifications

• Education: Bachelor's Degree in Marketing, Business Administration, Digital Media, or a related field. A Master’s degree is preferred.
• Experience: Minimum of 7 years of experience in digital marketing, e-commerce, or a related field within the luxury fashion industry, with at least 5 years in a leadership role.

Skills and Competencies:

• Strong understanding of the luxury fashion market and digital consumer behavior.
• Proven track record of developing and implementing successful digital marketing strategies and campaigns.
• Expertise in e-commerce, SEO, SEM, social media, email marketing, and digital advertising.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership and team management abilities.
• Proficiency in digital marketing tools and analytics platforms.

Work Environment:

• This position typically operates within other Ashcorp professional environment, with frequent collaboration across various departments. Some travel may be required for market visits, events, and meetings.