Trade Marketing Specialist at New Age Mobile Concepts Limited

Job Objective:

To manage and support all trade activities that enhance market presence and product sell-through. The Trade Support Specialist works with sales, marketing, supply chain, and finance teams to coordinate orders, promotions, and market activations. The role ensures accurate inventory tracking, timely deliveries, and strong distributor relationships while providing insights to boost shelf visibility, accelerate sell-out, and support revenue growth aligned with company goals.

Requirements: 

• Bachelor’s degree in business administration, marketing, supply chain management, or a related field.
• Master’s degree or professional certification in trade marketing, sales, or logistics is an added advantage.
• Three to five years of experience in trade marketing, sales operations, or distributor management, preferably within FMCG, retail, or consumer electronics.
• Strong knowledge of trade marketing principles, order management, and inventory control.
• Proficiency in CRM, ERP, or trade-management platforms and advanced Excel or data-analysis tools.
• Proven ability to analyze sales data, market trends, and ROI metrics to guide decisions and improve sell-through.
• Excellent interpersonal, negotiation, and presentation skills for building and maintaining distributor, vendor, and internal stakeholder relationships.
• Demonstrated capability to plan and execute trade activations and monitor budgets effectively.
• Strong problem-solving skills to address trade or logistics issues promptly.
• Ability to work effectively in a fast-paced environment with shifting priorities and multiple stakeholders.
• Collaborative mindset for close work with sales, marketing, finance, and supply-chain teams to meet revenue and market-share goals.

Skills: 

• Strong understanding of trade marketing principles, order management, and inventory control.
• Proficient in CRM, ERP, and trade-management platforms, with advanced Excel and data-analysis skills.
• Excellent communication, negotiation, and relationship-building abilities with distributors, vendors, and internal teams.
• Proven ability to analyze sales data, market trends, and ROI metrics to guide pricing, promotions, and sell-through strategies.
• Skilled in planning and executing trade activations, in-store promotions, and product launches within set budgets.
• Strong problem-solving and decision-making skills to quickly resolve trade or logistics issues.
• Ability to work collaboratively across sales, marketing, finance, and supply-chain functions in a fast-paced environment.
• Attention to detail and strong organizational skills to manage multiple projects and deadlines effectively.

Key Performance Indicators:

• Order Accuracy: Percentage of trade orders processed without errors
• On-Time Delivery Rate: Percentage of distributor/retailer orders delivered within agreed timelines.
• Stock Availability: Consistency in maintaining optimal inventory levels across markets.
• Trade Promotion Effectiveness: Measurable impact of activations or promotions on sales uplift.
• Distributor Satisfaction: Feedback scores or complaint-resolution turnaround time.
• Budget Adherence: Variance between planned and actual trade support/activation expenses.
• Issue Resolution Time: Average time taken to resolve trade or logistics problems.
• Sales Data Reporting Timeliness: Speed and accuracy of daily/weekly trade performance reports.
• Market Coverage Growth: Expansion in number of active distributors or retail outlets supported.
• Collaboration Efficiency: Quality of coordination with sales, marketing, and logistics teams.
• Debt to Equity Ratio: Ensuring an optimal balance between debt and equity financing.