Trade Marketing Manager at Multipro Consumer Products Limited

Job Description
Trade Marketing Strategy Development:

• Develop and implement trade marketing strategies to drive brand growth and achieve sales objectives.
• Collaborate with the sales and marketing teams to align trade marketing activities with broader brand campaigns.

Channel Management:

• Work closely with the sales team to understand customer needs and market dynamics.
• Manage and develop relationships with key retailers and distribution partners.
• Identify opportunities to enhance the brand presence and sales in specific channels (e.g., supermarkets, convenience stores, etc.).

Promotional Activities:

• Plan, execute, and monitor trade promotions and product launches.
• Analyze the effectiveness of trade promotions and adjust strategies as needed.
• Ensure proper execution of promotions at the retail level and provide support to sales teams to drive in-store activation.

Market Analysis and Insights:

• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Provide insights and recommendations for new product offerings, pricing strategies, and marketing approaches.

Qualifications and Experience

• Bachelor's Degree in Marketing, Business, or a related field (Master’s degree is a plus).
• 3+ years of experience in trade marketing, brand management, or sales within the FMCG, retail, or consumer goods industry.
• Strong understanding of trade marketing principles and retail strategies.
• Proven experience in executing successful trade promotions and brand activations.
• Excellent communication and interpersonal skills to manage cross-functional teams and relationships with external partners.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in MS Office (Excel, PowerPoint) and familiarity with CRM tools or trade marketing software.

Skills:

• Strong negotiation and problem-solving skills.
• Highly organized and detail-oriented.
• Ability to work independently as well as part of a team.
• Passion for marketing and a deep understanding of the retail landscape.