Trade Marketing Coordinator at Promasidor

Key Responsibilities

Category Strategy and Development

• Develop, implement, and manage comprehensive category strategies for the portfolio to drive sales growth and market share.
• Identify growth opportunities within the category based on market trends, consumer behaviour, and competitive analysis.
• Collaborate with marketing teams to define brand positioning and communication strategies specific to the category.

Trade Marketing Execution

• Design and execute trade marketing activities, including promotional campaigns, merchandising strategies, and category-focused activations.
• Manage in-store execution plans for general trade and key accounts and ensure alignment with the overall category strategy.
• Define outlets activation standards and point-of-sale (POS) materials and ensure their timely distribution to enhance product visibility in stores.

Customer & Channel Development

• Partner with the sales team to develop region-specific category growth plans for the different retail channels (e.g., modern trade, general trade, e-commerce…)
• Conduct regular reviews with key trade partners to optimize category performance and implement category management principles.
• Ensure s are well-positioned in the assortment mix of retailers and collaborate on shelf space optimization.

Market Intelligence and Reporting

• Conduct ongoing competitive and pricing analysis and monitor market trends to keep the category strategy aligned with evolving market dynamics.
• Provide regular reports on category performance, identifying risks and opportunities, and recommending action plans.
• Work closely with the finance team to track and monitor the profitability of the category.

Cross-functional Collaboration

• Collaborate with the sales, supply chain, and demand planning teams to ensure product availability, optimal stock levels, and timely product launches.
• Support the new product development (NPD) process for the category by providing market insights and trade feedback.
• Work with the marketing team to develop and execute go-to-market plans for new products.
• Coach and mentor younger sales employees and foster a performance driven culture.

Job Requirements

Education

• Bachelor's Degree in any discipline

Job Experience / Requirements

• Computer literacy (MS Word, Excel, PowerPoint)
• Minimum of 5 years’ experience in Sales or Trade Marketing with a demonstrable record of success in a category development role

Key Competency and Skills Requirements

• Proven experience in category development
• Strong communication, Presentation and Negotiation skills
• Strong Analytical Skills
• Competitive intelligence, Shopper, channel trends, use of Nielsen and Kantar
• Basic Finance