Telemarketer (Digital Sales) at Mixta Nigeria

Key Responsibilities
Lead Nurturing and Conversion:

• Engage with marketing-qualified leads promptly and effectively, utilizing digital channels (email, SMS, virtual calls) to advance them through the sales funnel.
• Efficiently screen and qualify incoming leads based on predefined criteria while keeping leads engaged and informed.
• Prioritise leads based on potential and urgency, focusing on high-value opportunities and articulating the value proposition of our real estate offerings clearly and concisely.
• Conduct virtual consultations, address client needs, answer questions, and highlight property features.
• Continuously monitor lead interactions and behaviors to assess engagement levels, classifying such as dead leads, cross-sell candidates and upsell opportunities based on activity.
• Develop targeted strategies for each segment, including reactivation campaigns for dead leads and tailored offers for cross-selling and upselling.
• Oversee the overall nurturing process for all leads to ensure that they are managed over the lifecycle before they convert to potential customers.

Sales Pipeline Management and KPIs:

• Achieve monthly and quarterly sales KPIs, focusing on conversion rates from MQL (Marketing Qualified Lead) to Sales-Qualified Lead (SQL)
• Monitor and report on conversion metrics, identifying bottlenecks or opportunities to improve lead conversion rates.
• Accurately track and update lead information in the CRM system.
• Optimize follow-up and sales processes based on data-driven insights to maximize efficiency and client satisfaction.

Relationship and Conversion:

• Build strong relationships with leads through consistent and meaningful engagement, ensuring an exceptional experience that supports eventual business and referrals.
• Provide valuable insights and feedback to improve sales processes and strategies.
• Work closely with the sales team to ensure a seamless handover of qualified leads.

Digital Tools and CRM Management:

• Maintain updated and detailed records in the CRM, tracking the lead journey and accurately documenting all client interactions, preferences, and potential barriers to closing.
• Leverage CRM analytics to refine engagement strategies, aligning with best practices to improve digital engagement and conversion metrics.

Educational Qualification

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital sales, ideally within real estate or property development.

Skills:

• Proficiency in CRM tools (e.g., HubSpot, Salesforce) and digital sales communication tools.
• Strong interpersonal skills and the ability to build rapport digitally.
• Highly organised with attention to detail in managing the sales pipeline.
• Ability to interpret sales metrics and use insights to enhance sales strategies.