Team Member, Digital Marketing and Media Officer at Unified Payment Services Limited

Job Objective(s)

• Use various channels to reach customers, build brand awareness and promote products.
• Have a deep knowledge of digital marketing planning strategies.

Duties & Responsibilities

• Support the development and implementation of digital marketing communications strategies
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Contribute to the creation of winning strategies to grow company social media presence
• Identify trends and derive insights, for spend optimization
• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
• Support in collaborating with agencies and other vendor or partners to achieve campaign objectives  Measuring and reporting on the performance of all digital marketing campaigns
• Derive marketing insights and translate to business decision
• Manage CRM integration to overall business objectives
• Channel optimization (Social media, web, email, and others)
• Content development for digital assets
• Calendar management 
• Analytics and reporting
• Identify trends and co-opt into messaging
• Monitor key online metrics to track success
• Liase with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency
• Any other task as may be assigned.

Requirements

• Education: B.Sc./HND in Marketing, Communications, Media or any other related field.
• Experience: Minimum 4years’ experience in digital marketing.
• Professional qualifications and certifications required.
• Knowledge of online listening tools.

Key Competency Requirements:

• Knowledge of online listening tools.
• Strong project management skills.
• Pays attention to detail.
• Must be able to juggle multiple projects at the same time.
• Analytical skills with a problem-solving aptitude.
• Excellent oral and written communication skills.
• Good report writing and presentation skills.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of analytics tools (e.g. Google Analytics).
• Experience in working remotely. Skill/Competencies
• SEO/SEM.
• Analytics and reporting.
• Campaign management.
• Performance management
• Knowledge and use of online listening tools Knowledge of online marketing tools.