Strategist at Brands Optimal Limited

Job Description

• We are looking for a strategic thinker with a passion for marketing and a proven track record of developing and implementing effective marketing strategies. 
• The successful candidate will be responsible for analyzing client briefs, identifying marketing opportunities, and developing comprehensive marketing strategies that meet client objectives.

Responsibilities

• Develop Marketing Strategies: Analyze client briefs, identify marketing opportunities, and develop comprehensive marketing strategies that meet client objectives.
• Conduct Market Research: Conduct market research to gather insights on target audiences, market trends, and competitor activity.
• Collaborate with Cross-Functional Teams: Collaborate with creative teams to ensure alignment and effective implementation of marketing strategies.
• Present Strategies to Clients: Present marketing strategies to clients and internal stakeholders, communicating complex ideas in a clear and concise manner.
• Measure and Evaluate Campaign Performance: Measure and evaluate the performance of marketing campaigns, providing insights and recommendations for future improvements.

Requirements

• At least 5 years of experience in marketing strategy, planning, or a related field.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven strategic thinking and problem-solving skills, excellent communication and presentation skills, ability to work collaboratively in a fast-paced environment.
• Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP), as well as marketing channels and metrics.