Social Media Officer at Women for Women International

Purpose

•  Women for Women International (WfWI) has an immediate opportunity for a Social Media Officer who will be responsible for managing WfWI’s social media channels.
• The ideal candidate will create and post content across WfWI’s social media channels to elevate WfWI’s brand and increase engagement and share of voice to achieve the organization’s mission. The Social Media Officer will create compelling copy and content for WfWI’s social channels (Instagram, Facebook, Twitter, LinkedIn, and TikTok), monitor these channels daily, and develop branded graphics with the aim of increasing supporters. The candidate will also engage in community management and generate thoughtful conversations with our supporters and social media influencers across our channels. Ideally, they will also have prior experience with social media analytics and monitoring tools  
• Reporting to the Brand and Integrated Communications Manager, this candidate will play a key role in amplifying our voice and brand in addition to supporting fundraising goals via engaging social media content. 

The ideal candidate can be based in any of our operating countries or Regions in Africa including South Sudan, Democratic Republic of Congo, Nigeria, Kenya, Cameroon, Ghana, and Uganda.

Key Responsibilities

Engagement

• Draft, create, and schedule relevant social media copy, images, videos or digital graphics
• Develop and maintain a social media calendar that is aligned with Marketing, Fundraising, and Editorial calendars in close collaboration with the Brand and Integrated Communications Manager and WfWI’s UK and Germany social media teams.
• Create video content for Reels and TikTok and visual content for various social media platforms, including, but not limited to, Instagram, Facebook, and Twitter, with excellent judgment, instincts, and a sharp feel for the social media landscape. Content to produce includes video, a plethora of photography, gifs, short clips, streaming stories, etc.
• Develop ideas for our social platforms, posts, and campaigns while keeping abreast of external trends, global cause awareness days and international developments, as well as competitor outputs
• Source and create timely social media content to educate various audiences about key campaigns such as International Women’s Day, World Refugee and in support of Advocacy goals.
• Conceptualize new ways to engage our audiences, ambassadors, and influencer network
• Develop compelling and topical content that delivers engagement for global campaigns and educates audiences and potential new donors on key campaign goals 
• Monitor audience interactions and engage with users across our social platforms 
• Assist with monitoring the news cycle and identifying trending topics in the media and online
• Track, measure, and compare social media performance metrics in monthly reports 
• Support media relations, influencer outreach and content creation for external events as needed 
• Perform other duties as assigned, like engaging with celebrities, our Champions and Ambassadors during Global Campaigns, helping to identify and manage relationships with brands for cause marketing activations, etc

 Delivery

• Ensure WfWI’s brand voice is consistent across platforms 
• Distill complex concepts and language into content that is easily understood 
• Stay up to date on nonprofit and/or social media trends to support content development
• Stay current on trending news, especially related to international development, humanitarian aid, human rights, communications best practices, and digital technologies
• Manage and complete work on time to align with social media calendar goals and deadlines  
• Meeting deadlines and following content requirements in terms of style and project specifications

Skills Knowledge and Expertise

Required

• Bachelor's degree in marketing, Communications, Journalism, English or related discipline
• 3+ years of proven experience managing social media accounts and creating content for them 
• Advanced knowledge of social analytics tools and reporting
• Experience managing and creating content on multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok)
• Excellent English writing and proofreading skills, as well as the ability to communicate and collaborate effectively 
• Passion for making creative content on a spectrum of media platforms - social, streaming, film, interactive, etc. Ability to turn any branded content into a volume of social gold (clips, gifs, graphics, photos, stories, copy, etc.)
• Well-versed in working with a wide range and quality of video and static imagery - from a collection of photography to short video clips
• Proficient with digital publishing, video editing, Adobe Creative Suite, Photoshop, Canva or similar design software 
• Exhibits an innovative mindset, always seeking ways to evolve and introduce new content offerings, initiating new content ideas and creating 
• Attention to detail and ability to meet deadlines responsibly 
• Comfortable in fast-paced environments  
• Creative and analytically minded
• Self-motivated, with the ability to work independently as well as in a team setting. 

Applicants must attach a sample of their work or a link to their work.

Preferred

• Experience living and working in both international and US contexts
• Experience working in international non-profit communications or marketing.
• Interest in women’s issues and international development.
• Experience with Photoshop, InDesign and Illustrator.