Social Media Officer at Salpha Energy Limited

Job Summary

• We are looking for a passionate and purpose-driven Social Media Officer to help tell our story, promote clean energy solutions, and grow our digital presence. 
• As part of a forward-thinking solar renewable energy company, you will play a key role in educating, engaging, and inspiring our audience through compelling social media content and campaigns.

Key Responsibilities

• Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
• Develop and implement social media strategies aligned with the company’s mission and brand voice.
• Plan, create, and schedule content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and TikTok, with a focus on clean energy education, Product/Brand visibility, project highlights, and community impact.
• Work closely with the technical and sales teams to translate complex solar solutions into simple, engaging posts for diverse audiences.
• Collaborate with marketing, design, and communications teams to ensure brand consistency.
• Monitor conversations, respond to inquiries, and actively engage with followers to build a strong online community.
• Monitor competitors and industry trends for opportunities and threats.
• Track performance metrics and generate reports to evaluate ROI and optimize future campaigns.
• Stay informed about trends in renewable energy, sustainability, and digital marketing.
• Support content creation for campaigns, partnerships, and events, including visual assets and short videos.
• Support crisis communication and reputation management on digital channels when needed.
• Assist with managing paid ads and boosting key content as needed.
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• Bachelor’s Degree in Marketing, Communications, Environmental Studies, or a related field.
• 3+ years of experience managing professional social media accounts.
• Strong storytelling and copywriting skills, especially around sustainability and innovation.
• Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (e.g., Buffer, Hootsuite).
• Familiarity with solar energy or renewable energy concepts is a strong advantage.
• Creative thinker with an eye for visual content and trends.
• Data-driven with the ability to interpret analytics and adjust strategies.
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Understanding of graphic design principles
• Any professional certifications would be an added advantage

Preferred Qualifications:

• Experience working in a mission-driven or sustainability-focused organization.
• Basic video editing skills.
• Understanding of environmental issues and climate change communication.