Social Media Officer at Natafamdaivid Consulting Nig. Ltd

Key Responsibilities

• Develop and implement social media strategies aligned with overall marketing goals.
• Manage day-to-day posting and engagement across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, etc.).
• Create engaging and original content (text, images, video, reels, carousels) tailored to each platform.
• Collaborate with graphic designers, content creators, and other departments for campaign execution.
• Monitor trends, hashtags, and platform changes to keep content fresh and relevant.
• Track performance using analytics tools and generate monthly performance reports (reach, engagement, growth, etc.).
• Manage and grow social media communities by responding to comments, messages, and inquiries promptly.
• Plan and manage paid social media campaigns and monitor ad performance.
• Coordinate influencer collaborations, user-generated content, and brand partnerships.
• Stay up to date with digital marketing trends, tools, and best practices.

Qualifications & Skills

• Bachelor's Degree in Marketing, Communications, Media, or a related field.
• 1 - 3 years of experience managing social media accounts for brands or agencies.
• Proficiency in social media platforms and tools (Meta Business Suite, TikTok, Canva, Buffer, Hootsuite, etc.).
• Strong writing, storytelling, and communication skills.
• Creative thinking with the ability to design compelling, on-brand content.
• Analytical mindset with experience using social media insights and reporting tools.
• Ability to multitask, manage time efficiently, and meet deadlines.
• Knowledge of social media advertising (Facebook Ads Manager, TikTok Ads) is a plus.
• Video editing and basic graphic design skills (Canva, CapCut, Adobe Suite) are added advantages.

Preferred Traits:

• Passion for social media and digital marketing.
• Strong attention to detail.
• Team player with a positive attitude.
• Willingness to learn and experiment with new tools and trends.