Social Media Officer at Buildings and More Limited

Job Overview

A Social Media Officer oversees the company’s interactions with the public by implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.

The Social Media Officer’s job focuses on increasing brand awareness through the effective use of our social media outlets.  You will be tasked with several key duties, such as: 

• Using social media marketing tools to create and maintain the company’s brand
• Working with marketing professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements;
• Tracking engagement and conversion rates – what worked, what didn’t, and why?
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities 
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs 
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team
• Submit monthly social media and engagement reports.