Social Media Marketing Specialist at Ascentech Services Limited

Job Description

• Develop and implement social media strategies to increase brand awareness, engagement, and traffic across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling and relevant content for social media posts, including text, images, videos, and infographics.
• Manage day-to-day activities on social media platforms, including scheduling posts, responding to comments and messages, and, monitoring trends.
• Collaborate with the brand team to align social media efforts with overall marketing campaigns and initiatives.
• Monitor social media analytics and track key performance metrics to evaluate the effectiveness of campaigns and optimize strategies accordingly.
• Stay updated on industry trends, best practices, and emerging platforms to continuously improve social media efforts and drive innovation.
• Assist in the development of social media campaigns and performance analysis.
• Carry out tasks as assigned by the line manager.

Requirements

• Bachelor’s degree or HND in Marketing, Communication, or related field.
• 1-2 years of experience in social media management, preferably in the FMCG industry.
• Proven track record of managing social media accounts and driving engagement and growth.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency in social media management tools and analytics platforms.
• Ability to work effectively in a fast-paced environment and manage multiple projects.
• Team player with strong interpersonal skills and the ability to collaborate across departments.