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  • Posted: Jun 15, 2024
    Deadline: Not specified
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    Tomato Jos is an agricultural production company that believes in the power of farming and processing local food products for local consumption. Our mission is to make tomato production a sustainable, profitable business for the farmers with whom we work.
    Read more about this company

     

    Brand Manager - FMCG

    Role’s Mission:

    To Manage Tomato Jos brands and communication, collaborating with other functions and stakeholders to build Tomato Jos brand equity (Product and company) and Tomato Jos domestic market share to 10% in the Nigerian Tomato paste category, and every retail product that we launch.

    Job Description

    • Clearly define the brand positioning based on sound consumer insights.
    • Translate brand stratetgy into marketing (ATL, BTL and digital) and go-to-market plans.
    • Ensure consistent application of the brand across all marketing and non-marekting touchpoints
    • Identify and track KPIs and brand performance metrics, with a strong focus on digital marketing
    • Develop and implement processes to monitor product distribution and consumer reactions.
    • Align all staff, stakeholder and business partners around the brand’s direction, choices and tactics.
    • Develop and manage marketing budgets to optimize effectiveness and manage costs for efficiency
    • Oversee and coordinate new product development and launches

    Requirements and Skills:

    • Degree in marketing or a related field.
    • At least 5 years’ experience as Brand Manager or Assistant Brand Manager in the FMCG industry
    • Proven ability to develop and execute brand and marketing strategies based on consumer insights gathered
    • Excellent understanding and experience in using the full marketing mix in developing strategies
    • Experience in digital marketing and a solid understanding of the mechanics of this channel and associated metrics
    • Working knowledge of quantitative and qualitative research
    • Strong analytical skills partnered with a creative mind.
    • Data-driven thinking and an affinity for numbers.
    • Up-to-date with latest trends and marketing best practices.
    • Excellent computer skills, including MS office and Google suite.
    • Experience in new product development
    • Strong project and stakeholder management skills
    • Strong written and verbal communication skills; able to confidently engage more senior stakeholders
    • A good team player with the ability to adapt in a fast-paced environment.
    • Able to work independently and take initiative.

    Remuneration: Salary is commensurate to experience within the range of industry standards. A communication allowance, pension, and health insurance are included, and an annual performance-based bonus may be awarded at the discretion of the executive management team. Please note that adequate security is provided to the whole Tomato Jos team.

    Method of Application

    Interested and qualified candidates should send a cover letter and current resume to jobs@tomatojos.net using the vacancy position as the subject of the email. 

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