Brand Manager - FMCG at Tomato Jos

Role’s Mission:

To Manage Tomato Jos brands and communication, collaborating with other functions and stakeholders to build Tomato Jos brand equity (Product and company) and Tomato Jos domestic market share to 10% in the Nigerian Tomato paste category, and every retail product that we launch.

Job Description

• Clearly define the brand positioning based on sound consumer insights.
• Translate brand stratetgy into marketing (ATL, BTL and digital) and go-to-market plans.
• Ensure consistent application of the brand across all marketing and non-marekting touchpoints
• Identify and track KPIs and brand performance metrics, with a strong focus on digital marketing
• Develop and implement processes to monitor product distribution and consumer reactions.
• Align all staff, stakeholder and business partners around the brand’s direction, choices and tactics.
• Develop and manage marketing budgets to optimize effectiveness and manage costs for efficiency
• Oversee and coordinate new product development and launches

Requirements and Skills:

• Degree in marketing or a related field.
• At least 5 years’ experience as Brand Manager or Assistant Brand Manager in the FMCG industry
• Proven ability to develop and execute brand and marketing strategies based on consumer insights gathered
• Excellent understanding and experience in using the full marketing mix in developing strategies
• Experience in digital marketing and a solid understanding of the mechanics of this channel and associated metrics
• Working knowledge of quantitative and qualitative research
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Up-to-date with latest trends and marketing best practices.
• Excellent computer skills, including MS office and Google suite.
• Experience in new product development
• Strong project and stakeholder management skills
• Strong written and verbal communication skills; able to confidently engage more senior stakeholders
• A good team player with the ability to adapt in a fast-paced environment.
• Able to work independently and take initiative.

Remuneration: Salary is commensurate to experience within the range of industry standards. A communication allowance, pension, and health insurance are included, and an annual performance-based bonus may be awarded at the discretion of the executive management team. Please note that adequate security is provided to the whole Tomato Jos team.