Social Media Marketing Lead at DreamLife Studios

About the Role

• As our Social Media Marketing Lead, you won’t just manage platforms, you’ll define how DreamLife and its clients show up online. This is a startup-stage leadership role for someone ready to take ownership of both strategy and execution, work closely with content creators, and drive real results across multiple platforms.
• You'll also work alongside the CEO and leadership team to drive campaigns that attract new clients, deepen brand engagement, and grow our audience.

Key Responsibilities

• Lead a lean but dynamic team of social media executives
• Develop and execute weekly/monthly strategies for both DreamLife and client brands
• Supervise content creators, brand strategists, and social media managers
• Plan and implement client acquisition and retainership campaigns
• Oversee content calendars, campaign rollouts, and audience engagement
• Track analytics, generate performance reports, and optimize content accordingly
• Research trends to keep our digital presence sharp, fresh, and competitive
• Ensure visual and tonal consistency across platforms
• Experiment with reels, carousels, UGC, storytelling series, etc.
• Collaborate across departments to bring campaigns to life

What We’re Looking For

• 2–4 years experience managing social media for brands or agencies
• Excellent grasp of Instagram, TikTok, Twitter/X, and LinkedIn
• Proficient with Canva, CapCut, Premiere Pro, or similar tools
• Strong creative thinking and storytelling abilities
• Comfortable with performance tracking, reporting, and optimization
• Experience managing or collaborating within a team
• Entrepreneurial mindset, proactive, fast-thinking, and adaptable
• A hunger to grow and take on bigger roles as we scale