Social Media Manager at Zowdin Limited

Job Summary

• We are currently seeking a highly skilled and innovative Social media Manager to join our team, who will be responsible for developing and implementing a comprehensive social media strategy that drives brand awareness, engagement, and sales.

Job Responsibilities

• Develop high-quality, original content (text, images, videos, graphics) tailored to each social media platform.
• Write engaging captions, blog posts, and other promotional materials that align with the brand's voice.
• Create and edit videos, pictures or animations for campaigns and promotions.
• Manage day-to-day operations of social media platforms including but not limited to Facebook, Instagram, Youtube, Tiktok, Twitter, LinkedIn, etc.
• Schedule, post, and monitor content to ensure consistent engagement.
• Respond promptly to comments, messages, and inquiries across platforms.
• Collaborate with customer service teams to address concerns raised online.
• Develop and execute social media and content strategies to increase followers and engagement.
• Identify trends, hashtags, and viral content opportunities relevant to the brand.
• Plan and manage social media campaigns and initiatives.
• Monitor social media metrics (engagement, reach, impressions, conversions) to evaluate content performance.
• Generate periodic performance reports and provide actionable insights.
• Use data to optimize strategies and campaigns.
• Ensure consistency in tone, voice, and visuals across all platforms.
• Align content to achieve overarching marketing and branding goals.
• Work closely with the marketing team and other departments to support business goals.
• Coordinate with graphic designers, photographers, and videographers as needed.

Requirements

• A Degree in Marketing or a similar field is an added advantage
• At least 3 years of experience in social media marketing
• A portfolio showing the projects undertaken so far would be preferred
• Proven track record of success in developing and implementing social media strategies that drive engagement and sales.
• Excellent content creation and curation skills, with the ability to create high-quality, engaging content that showcases our companies products and services.
• Strong analytical and problem-solving skills, with the ability to analyze engagement metrics and adjust the social media strategy accordingly.
• Video Editing and Photoshop Skills
• Excellent communication and interpersonal skills, with the ability to collaborate with our marketing and sales teams.
• Strong knowledge of social media platforms and their respective audiences.
• Ability to work in a fast-paced environment and adapt to changing situations.