Social Media Manager (with Retail or E-commerce experience) at Agurate Online Limited

Role Summary

• Agu.ng is a forward-thinking fashion retailing firm; we are seeking a creative and strategic Social Media Manager to elevate our brand presence, drive engagement, and convert audiences into loyal customers.
• The ideal candidate will lead the social media strategy, craft compelling narratives, and implement campaigns that align with our brand ethos and business objectives.
• This role goes beyond posting content—it demands a visionary leader who can integrate social media strategies with broader business goals to amplify brand equity, improve customer loyalty, and drive measurable growth in revenue and market share.

Key Responsibilities

• Develop a forward-thinking social media strategy that aligns with Agu.ng’s brand vision, business objectives, and target audience aspirations, driving a significant audience growth and followings.
• Architect a compelling brand narrative that resonates across platforms, emphasizing Agu.ng’s unique identity and market positioning.
• Work closely with the e-commerce and sales operations teams to create shoppable content that drives e-commerce and in-store purchases.
• Oversee the creation of high-quality, on-brand content, including photos, videos, graphics, and copy for all platforms (Instagram, TikTok, Facebook, Twitter, Pinterest, etc.).
• Collaborate with the e-commerce team to align content with seasonal campaigns and promotions and also amplify marketing campaigns and manage online reputation.
• Use social media analytics tools to track and evaluate campaign performance, audience growth, and engagement metrics.
• Provide actionable recommendations for improving social media strategies and ROI and build relationships with followers, influencers, and partners to enhance brand advocacy.
• Drive a vibrant online community by responding to comments, messages, and mentions in a timely, professional, and engaging manner.
• Strategically leverage Agu.ng’s brand values to build trust and emotional connections with diverse audience segments.
• Establish protocols for managing social media crises, ensuring swift and strategic responses that protect and strengthen brand reputation addressing potential reputational risks.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• At least 3 years of progressive retail or e-commerce experience in social media management, with a track record of building and scaling a brand’s digital footprint.
• Experience within the fashion retailing industry will be an added advantage.
• Proven expertise in aligning social media strategies with broader business goals.
• Advanced knowledge of social media analytics, advertising platforms, and performance optimization.
• Strong understanding of consumer behavior in retail or e-commerce, particularly in emerging markets like Nigeria.