Social Media Manager at Wellspring College

We are looking to recruit a talented social media manager who would oversee the college’s social media accounts, implement strategies across platforms, analyze engagement data, identify trends and build an online community.

Responsibilities:

• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news);
• Promoting products, services, and content over social media, in a way that is consistent with the college’s brand and social media strategy;
• Monitor SEO and web traffic metrics;
• Developing new social media strategies and campaigns;
• Keeping track of data and analysing the performance of social media campaigns;
• Collaborating with colleagues from across departments to ensure branding is consistent;
• Communicate with followers, respond to queries in a timely manner and monitor reviews/comments;
• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and newsletter layout);
• Suggest and implement new features to develop brand awareness, like promotions and competitions;
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Requirements:

• A graduate in marketing or related discipline.
• Proven experience in similar role.
• In-depth knowledge of algorithm & workings of various social media channels.
• Ability to deliver creative and engaging content.
• Excellent written and verbal communications skills.
• Knowledge of online marketing channels.
• Excellent knowledge of search engine optimization, keyword research and google analytics.
• Willing to work onsite (including Saturdays) and remotely.