Social Media Manager at SportyBet Nigeria

The role:

• We are seeking a highly skilled Social Media Manager to develop and implement engaging content strategies for the Nigerian market, aligning with Sporty Group’s broader marketing objectives. This role requires hands-on content creation, coupled with collaborative work across teams to deliver impactful messaging on various platforms.

Key Responsibilities:

• Content Strategy Development: Design and implement a content strategy that resonates with our Nigerian audience and aligns with Sporty Group’s brand and goals.
• Content Creation: Create, edit, and manage high-quality content—including articles, videos, social media posts, and other media assets—that captivates our target audience.
• Platform Management: Oversee distribution of content across all relevant channels, including social media, website, newsletters, and other digital platforms.
• Market Analysis: Keep up with Nigerian sports industry trends, competitor activities, and audience preferences to maintain relevant and engaging content.
• Collaborative Work: Partner closely with marketing, social media, and design teams to deliver consistent messaging.
• Performance Analysis: Track and evaluate content performance using key metrics to refine strategies and optimize content.
• Community Engagement: Engage actively with our audience through social media interactions and community management to build a positive, lively online community.
• Budget Management: Oversee content production budgets to ensure efficient, high-quality output.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related fields.
• Proven experience in social media management or a similar role, ideally within betting, sports or entertainment.

Required Skills:

• Exceptional written and verbal communication skills in English.
• Strong understanding of the Nigerian sports scene, particularly football and basketball.
• Proficiency in content creation tools, video editing software, and content management systems.
• Ability to develop and execute effective content strategies.
• Analytical skills to interpret data and inform content adjustments.
• Creative, sports-passionate thinker who can engage sports fans.
• Ability to work independently, manage multiple projects, and cover major sporting events outside regular hours.