Social Media Manager at Speedaf Nigeria Limited

Job Summary

• We are seeking a creative, data-driven, and strategic Social Media Manager to lead and manage the organization’s presence across multiple digital platforms.
• The ideal candidate will be responsible for content creation, platform management, paid media, and community engagement that aligns with our brand identity and business objectives.
• This role requires a passion for digital storytelling, a strong understanding of platform algorithms, and the ability to turn insights into action.

Responsibilities

• Manage and grow all official social media platforms (Instagram, LinkedIn, Facebook, X (Twitter), TikTok, YouTube).
• Develop, implement, and monitor effective content calendars and posting schedules.
• Create engaging content (graphics, videos, captions) that reflects brand tone and resonates with target audiences.
• Manage paid advertising campaigns, including Meta Ads and LinkedIn Ads.
• Monitor analytics, performance metrics, and trends to optimize content and strategy.
• Foster community engagement: respond to DMs, comments, mentions, and tagged posts.
• Collaborate with cross-functional teams (Marketing, HR, Sales, L&D) to amplify campaigns and company messages.
• Conduct competitor and industry research to inform strategy.
• Manage basic design needs using Canva or Adobe tools.
• Coordinate and maintain brand consistency in visuals, tone, and messaging.

Requirements

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• Strong knowledge of Instagram, LinkedIn, Facebook, Twitter (X), TikTok, and YouTube.
• Proficient with social media tools such as Meta Business Suite.
• Skilled in content creation, copywriting, and basic graphic design (Canva, Adobe).
• Experience with paid campaign execution and performance analysis.
• Familiarity with analytics tools like Google Analytics and platform-native insights.
• Ability to plan, manage, and execute multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Experience in logistics, e-commerce, or fast-moving industries is an added advantage.

Key Competencies:

• Creativity: Ability to develop original and on-brand content.
• Strategic Thinking: Align social media efforts with wider business goals.
• Analytical Skills: Interpret data to improve performance and ROI.
• Attention to Detail: Ensure accuracy and consistency in all published content.
• Community Management: Engage meaningfully with the audience and resolve issues professionally.
• Adaptability: Stay on top of platform changes, trends, and best practices.
• Collaboration: Work effectively with various departments.
• Time Management: Juggle content schedules, reporting, and engagement without missing deadlines.
• Problem-Solving: React quickly and appropriately to crises or poor-performing content.