Social Media Manager at Skipper Eye-Q Hospital

Job Brief

• We are seeking a talented and creative Social Media Manager to oversee our company's social media accounts and develop engaging content that drives brand awareness, engagement, and growth.
• The Social Media Manager will be responsible for managing social media campaigns, analyzing performance metrics, and staying updated on industry trends to optimize our social media presence.

Responsibilities

• Develop and implement social media strategies to achieve business objectives and KPIs.
• Manage and maintain the company's social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Create and curate engaging content, including text posts, images, videos, and interactive content.
• Monitor and respond to comments, messages, and inquiries on social media channels in a timely and professional manner.
• Collaborate with cross-functional teams to develop and execute integrated social media campaigns that align with marketing and branding initiatives.
• Plan and schedule social media content calendars to ensure consistent posting and engagement.
• Conduct regular social media audits and performance analysis to track key metrics and identify opportunities for improvement.
• Stay updated on social media trends, tools, and best practices to optimize content strategy and performance.
• Monitor competitor activity and industry trends to identify opportunities for differentiation and innovation.
• Collaborate with influencers and brand ambassadors to amplify social media reach and engagement.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Develop and implement crisis management protocols and response strategies for social media channels.
• Provide regular reports and insights to senior management on social media performance and ROI.
• Stay updated on platform-specific features and updates to leverage new opportunities for engagement and growth.
• Foster a positive and engaging community of followers and advocates for the brand on social media platforms.

Qualifications and Requirements

• Bachelor's Degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in social media management or digital marketing.
• Proven track record of developing and implementing successful social media strategies and campaigns.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop engaging content that resonates with target audiences.
• Proficiency in social media management tools and analytics platforms.
• Strong analytical and problem-solving skills.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Team player with excellent collaboration and interpersonal skills.
• Attention to detail and accuracy in all aspects of social media management.
• Ability to adapt to changing priorities and deadlines.
• Knowledge of graphic design principles and basic video editing skills preferred.
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) preferred.
• Passion for social media and staying up to date on industry trends and innovations.

Required Skills:

• Deep understanding of social media platforms and trends.
• Content creation and curation skills for various social media channels.
• Knowledge of analytics tools for measuring and analyzing social media performance.
• Community management and engagement strategies.
• Creative thinking and the ability to develop compelling social media campaigns.
• Adaptability to rapidly changing social media landscapes and algorithms.
• Collaboration skills in working with marketing and content teams.
• Graphic designing/video editing skillis essential.