Social Media Manager at Kaplo Africa

Job Descriotion

• We are seeking a highly creative, strategic, and impact-driven Social Media Manager to join our Communications & Branding Team.
• This role is designed for a digital storyteller who understands that nonprofit communication is not just about posting but also about influence, visibility, credibility, and measurable engagement.

Role Summary

• The Social Media Manager will be responsible for planning, executing, and optimizing LHF’s social media strategy across all digital platforms. The role requires creativity, analytics-driven thinking, storytelling excellence, and a deep understanding of non-profit communications.

Key Responsibilities
Social Media Strategy & Execution:

• Develop and implement social media strategy aligned with LHF’s strategic pillars.
• Manage daily content scheduling and posting across platforms.
• Grow and engage LHF’s online community.
• Optimize content performance using analytics and data insights.

Content Creation & Storytelling:

• Develop compelling captions, short-form content, and campaign narratives.
• Create impact-driven storytelling around beneficiaries and programs.
• Produce video content (Reels, Shorts, TikTok-style advocacy content).
• Cover field activities and translate impact into digital stories.

Campaign & Brand Management:

• Plan and execute digital campaigns for programs and events.
• Ensure brand consistency in tone, voice, and messaging.
• Develop content calendars and campaign trackers.

Analytics & Reporting:

• Track engagement metrics and growth indicators.
• Produce monthly digital performance reports.
• Recommend strategy adjustments based on insights.

Required Qualifications

• Background in Communications, Marketing, Media, Public Relations, or related field.
• Demonstrable experience managing social media pages.
• Strong copywriting and storytelling ability.
• Basic video editing skills (CapCut, InShot, Adobe Premiere, etc.).
• Understanding of analytics tools and content optimization.
• Passion for nonprofit and development work.

Core Competencies:

• Digital storytelling excellence
• Strategic content planning
• Creative thinking
• Analytics-driven mindset
• Strong communication skills
• Brand sensitivity