Social Media Manager(Full-time, Remote) at ArtisanConnect

We're seeking a creative social media manager to drive pre-launch buzz on X (Twitter), Facebook groups, Instagram, and WhatsApp communities. You'll create engaging content, run targeted ads, chat with potential users/artisans, and build our online presence to attract beta testers (1,000-2000 sign-ups). This is a key role in our 3-person team.

Key Responsibilities:

• Develop and schedule 7+ posts/week on X (e.g., teasers, polls, cultural spotlights like "Naija Artisan Stories").
• Engage in Facebook groups (e.g., Nigeria Artisans, ) and WhatsApp communities and respond to comments, build relationships, and promote beta.
• Set up and optimize Facebook/Instagram ads targeting interests like "small business owners," "Nigerian culture," and "home maintenance."
• Track performance (e.g., impressions, clicks, sign-ups) using platform analytics; report weekly insights.
• Collaborate on content calendar, focusing on value (tips for artisans) and CTAs (landing page)

Requirements:

• 1–3 years experience in social media management, preferably for startups or local brands in Nigeria.
• Strong knowledge of X, Facebook, Instagram, and WhatsApp; experience with ads (Meta Ads Manager) and tools like Buffer/Canva.
• Excellent communication in English understanding of Nigerian culture (e.g., artisan trades) a plus.
• Creative, proactive, and data-driven; able to engage communities without spamming.
• Access to reliable internet; Nigeria-based for time zone alignment.
• Data-Driven Mindset: Ability to A/B test posts (e.g., cultural vs. problem-solving themes) and iterate based on performance.
• Tools Expertise: Proficiency in Canva for graphics.

What We Offer:

• Flexible remote work with growth potential in a mission-driven startup.
• Opportunity to shape a platform empowering Nigeria's artisans.
• Performance bonuses tied to beta sign-ups and engagement metrics.