Social Media Manager at FoliXx Hospitality

Role Overview

• This role will lead social media strategy, content execution, online engagement, brand storytelling, and community growth assigned to one of our business unit
• The ideal candidate knows how to turn ideas into scroll-stopping content, conversations into conversions, and audiences into loyal communities.

Key Responsibilities
Content Strategy & Execution:

• Develop and execute platform-specific social media strategies (TikTok, Instagram, YouTube, Twitter/X & LinkedIn)
• Create content calendars, creative briefs, and campaign concepts weekly/monthly
• Plan, film, direct, and assist in editing lifestyle, food, behind-the-scenes, event, influencer & people-focused content
• Oversee brand storytelling across platforms ensuring consistency and visual identity

Community & Engagement:

• Build an active, engaging online presence and meaningful customer relationships
• Respond to comments, DMs, inquiries, and reviews in real-time
• Manage online customer experience and escalate service issues to internal teams
• Design activities to build loyalty and repeat engagement (giveaways, challenges, polls, live sessions, loyalty programs, etc.)

Influencer & Brand Partnerships:

• Identify and collaborate with influencers, creators, and brand partners
• Manage content shoots, influencer visits, PR packages, and in-venue activation content

Campaigns, Events & Promotions:

• Support marketing and product campaigns across all business units
• Promote restaurant specials, nightlife calendar, experiences, and launches
• Coordinate content and live coverage for events, campaigns, and brand moments

Analytics & Reporting:

• Track performance KPIs: impressions, engagement, growth, conversions, sentiment, and ROI
• Suggest improvements, new ideas, and trends with actionable insights
• Competitor & trend research always ahead, never reactive

Brand Culture & Internal Collaboration:

• Work closely with creative team, operations, HR/Training, and hospitality managers
• Capture content across locations and engage with real people & real stories daily

Requirements

• Bachelor’s Degree in Marketing, Communications, Media, or relevant field preferred
• 2–4+ years experience in social media and content marketing (hospitality & lifestyle experience is a plus)
• Strong content creation skills scripting, filming, ideation & storytelling
• Understanding of Nigerian social landscape + hospitality culture & nightlife trends
• Ability to be on-ground for content capture across venues
• Excellent communication, emotional intelligence, creativity & time management
• Proficiency with mobile editing tools (CapCut, VN etc.); familiarity with design tools (Canva/AI tools) a plus
• Must be proactive, result-driven & able to handle fast-paced environments
• Passionate energy not passive execution.