Social Media Manager and Content Creator at Noble Hall Leadership Academy for Girls

Social media marketing managers work to promote and strengthen the school’s brand using social media platforms. There are many creative, analytical, and managerial aspects to this role. Social media marketing managers can share many of their responsibilities with marketing executives, the Technical specialists, and marketing managers. 

RESPONSIBILITIES:

Social media marketing managers’ responsibilities revolve around organizing and running marketing campaigns on social media platforms (such as Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat). Typical responsibilities include:

• Creating content, including text posts, videos, and images for use on social media
• Promoting the school services, and content over social media, in a way that is consistent with the school brand and social media strategy
• Scheduling social media posts using applications such as Hootsuite and TweetDeck
• Interacting with prospects and dealing with prospects’ inquiries
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analyzing the performance of social media campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds the school's reputation and enhances the Academy’s image.
• Set up and optimize the School’s pages within each platform to increase the visibility of the school’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (Marketing, ICT, Registrar, etc.) to manage reputation, identify key players, and coordinate actions.

REQUIREMENTS:

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO, and SEO
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detailed with good multitasking and organizational ability.
• Fluency in English