Social Media & Digital Marketing Specialist at London Academy Business School (LABS)

About the Role:

• Are you a digital dynamo with a flair for creativity and a passion for driving results? London Academy Business School is on the hunt for a trailblazing Social Media & Digital Marketing Specialist to catapult our professional and academic programs into the spotlight. From foundation degrees to executive education, and our prestigious undergraduate/postgraduate courses in collaboration with the University of Sunderland through Transnational Education (TNE), you'll be at the helm of our digital presence.

Key Responsibilities:

• Strategic Mastermind: Develop and execute a cutting-edge social media strategy across platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok).
• Content Guru: Create, curate, and manage captivating content—posts, videos, reels, graphics, and paid ads—that resonates with diverse audiences.
• Campaign Architect: Plan and launch dynamic campaigns for academic programs, executive training, and events.
• Analytics Whiz: Monitor engagement and analytics to fine-tune performance and maximise impact.
• CRM Pro: Leverage CRM systems (e.g., HubSpot) to manage leads, nurture prospects, and drive email marketing campaigns.
• Ad Strategist: Design and deploy targeted ad campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Collaborative Innovator: Work with teams to ensure a unified message across all channels.
• Storyteller: Develop high-quality, audience-specific content that showcases LABS programs, testimonials, success stories, and unique offerings.
• Planner Extraordinaire: Align content calendars with recruitment seasons, program deadlines, and training schedules.
• Data Analyst: Dive into campaign performance metrics, website traffic, and audience insights to generate actionable reports.
• Brand Champion: Boost LABS' and University of Sunderland TNE's brand visibility locally and globally.
• Trendsetter: Identify new trends, opportunities, and tools to keep LABS at the forefront of digital education marketing.

Qualifications and Experience:

• Educational Background: Bachelor's degree in Marketing, Communications, Media, or related fields.
• Experience: Minimum 3 years in social media management, digital marketing, and lead generation (preferably within education or professional training sectors).
• Technical Skills: Proficiency with CRM Systems (e.g., HubSpot, Salesforce) and experience in managing paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook/Instagram Ads).
• Creative Flair: Ability to develop visually stunning and engaging content.
• Organizational Skills: Strong project management skills with an eagle eye for detail.

Key Competencies:

• Innovative Thinker: Crafting campaigns that captivate and align with business goals.
• Data-Driven Decision Maker: Using insights to steer decisions and optimize campaigns.
• Tech Enthusiast: Quick to embrace new tools and platforms for enhanced efficiency.
• Communicator: Exceptional written, verbal, and visual storytelling skills.
• Time Manager: Juggling multiple projects and meeting tight deadlines with ease.
• Team Player: Collaborating seamlessly across departments and with external partners.

Unique Benefits:

• Global Impact: Working with an international organization like London Academy Business School means you'll be part of a global network, gaining exposure to diverse cultures and innovative practices.
• Combating Brain Drain: By contributing to high-quality education and professional training within Nigeria, you'll play a crucial role in reducing the "JAPA" syndrome, helping to retain talented individuals within the country.
• Reducing Capital Flight: Your efforts will help keep educational investments within Nigeria, reducing the need for students to seek opportunities abroad and thereby minimising capital flight.
• Nation Building: Join us in our mission to make Nigeria great again by empowering the next generation of leaders and professionals through top-tier education and training programs.
• Fundraising Opportunities: Leverage your skills to raise funds from international organisations and generate scholarship opportunities for deserving students.
• Professional Growth: Enjoy opportunities for continuous learning and development, with access to cutting-edge tools and international collaboration.
• Dynamic Work Environment: Thrive in a forward-thinking institution that values innovation, creativity, and teamwork.