Social Media Coordinator at Project Growth

Key Responsibilities

Social Media Execution:

• Schedule posts using Later and ensure the marketing cadence is followed.
• Update existing Canva templates with new text and visuals provided by the design team.
• Manage social media activity across Facebook & Instagram (no TikTok required).

Email Marketing Execution:

• Send out weekly email campaigns through HubSpot following established templates.
• Update content in email templates and manage segmented email lists.
• Maintain email hygiene—ensure disengaged subscribers are properly segmented.

Content & Engagement Support:

• Ensure social media and email content aligns with quilt shop customer interests (events, promotions, classes, etc.).
• Track engagement levels and identify any opportunities for future improvement.
• Monitor and respond to comments or inquiries where needed.

Future Growth & Optimization: (Phase 2—after mastering the basics)

• Analyze engagement trends and recommend small adjustments to improve performance.
• Test different subject lines & email formats to improve open and click-through rates.
• Work with the team to balance engagement with sales-driven content.

What Success Looks Like

• Consistent execution—social media posts and email campaigns go out on time, every time.
• Accurate content management—updates to templates and scheduled posts are correct.
• Community engagement is maintained—content aligns with the audience's interests.
• Opportunities for optimization are noted—suggestions for small improvements are made over time.

Required Skills & Qualifications

• Experience managing social media scheduling tools (Later or similar).
• Basic Canva skills—ability to update templates (no custom design work needed).
• Some experience with email marketing platforms (HubSpot preferred).
• Highly organized and detail-oriented—follows structured content schedules.
• Comfortable working with existing templates and marketing cadences.
• Good written communication skills—can update post captions and emails professionally.