Social Media & Community Manager at Club Concierge Africa

Responsibilities

Content Execution & Publishing:

• Schedule and publish daily content across all social media platforms (primarily Instagram, LinkedIn, Facebook, TikTok, and YouTube) in accordance with the content calendar.
• Ensure all posts are flawless, on-brand, and optimized for each platform's best practices (format, timing, tagging)

Community Engagement & Growth:

• Actively monitor and engage with our community by responding to comments, messages, and mentions in a timely, professional, and brand-appropriate manner.
• Proactively seek out relevant conversations and partnerships to increase brand visibility within luxury circles.
• Implement tactics to grow follower count and engagement rates organically.

Strategy Application & Hashtag Research:

• Execute the established social media strategy and campaign plans with precision.
• Conduct ongoing research to identify and implement high-performing, relevant hashtags and content trends for the luxury audience.
• Support the development of content pillars and campaign ideas with on-the-ground platform insights.

Reporting & Analytics:

• Track, measure, and analyze key social media metrics (engagement, reach, follower growth, website clicks) on a weekly and monthly basis.
• Compile clear, actionable social media performance reports to inform strategy and demonstrate ROI.
• Monitor competitor activity and industry benchmarks.

Qualification/Experience/Skills

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.
• 2-3 years of hands-on experience managing social media accounts for a brand. Experience in hospitality or lifestyle brands is a strong plus.
• A proven track record of growing social media communities and improving engagement rates.
• Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social). ● Strong copywriting and visual editing skills (using tools like Canva or basic Adobe Suite).
• Excellent understanding of social media algorithms, hashtag strategy, and current platform trends.