Social Media and Communications Officer at Youngstars Foundation

Job Description / Responsibilities

• Develop creative and engaging social media strategies for the foundation and its projects.
• Give a social media angle and expression to all the activities of the foundation.
• Manage the day-to-day handling of all social media channels of the foundation and its projects such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, and adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic etc
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
• Develop, launch and manage new competitions and campaigns that promote the organization and brand.
• Form key relationships with influencers across the social media platforms.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
• Recommend improvements to increase performance as it regards social media engagement.
• Educate other staff on the use of social media and promote its use within your company (in-house roles).
• Attend meetings on behalf of the organization.

Communications:

• Provide support and lead (where needed) in developing high quality communications content for external and internal use.
• Ensure development of high quality content and dissemination of internal and external monthly newsletters.
• Work with project leads to produce communiqués and press release as may be required.
• Provide editorial support to web-content development.
• Set targets to increase brand awareness and increase audience engagement.
• Actively work with the Web Officer to expand audience engagement and viewership, mailing lists etc.

Skills / Education / Experience

• Possess a good First Degree in the Social Sciences or Communications or any other related field.
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and the ability to work accurately
• Effective storytelling skills and techniques.
• Strong copywriting and editing skills suitable for each platform.
• Organizational skills, with the capacity to prioritize and work across multiple projects.
• A solid understanding and 2 - 3 years experience of the use of a range of social media platforms and content marketing particularly in relation to audience management.
• Project and campaign management skills
• The candidate must understand how to design graphics using Canva and any other design tools.
• Knowledge and understanding of algorithms and search engine optimization.
• Decision making and problem-solving skills
• Have a strong work ethic and require minimal direction
• Work well independently as well as part of a team
• Thrive in a fast-paced and fun environment.