Social Media Ads Professional (Advertising Professional, Facebook, TikTok, Instagram) at Woodgate Structure Limited

Job Description

• A Social Media Advertising professional develops and manages paid social media campaigns to increase brand awareness, engagement, and conversions.
• They are responsible for creating, implementing, and optimizing advertising strategies across various platforms like Facebook, Instagram, Twitter, and LinkedIn.
• This involves conducting market research, crafting compelling ad copy and visuals, setting budgets, and analyzing campaign performance to ensure maximum return on investment.

Responsibilities

• Strategy Development: Creating and executing social media advertising strategies aligned with business goals and target audience preferences.
• Campaign Management: Setting up, managing, and optimizing paid social media campaigns across different platforms.
• Content Creation: Developing engaging ad copy, visuals, and videos for various social media platforms.
• Targeting & Optimization: Identifying target audiences, optimizing ad targeting parameters, and refining campaigns based on data analysis.
• Performance Analysis: Monitoring and analyzing key performance indicators (KPIs) to assess the effectiveness of campaigns and make data-driven decisions for improvement.
• Budget Management: Managing and tracking advertising budgets, expenses, and return on investment (ROI).
• Staying Updated: Keeping abreast of the latest social media trends, platform updates, and best practices in social media advertising.
• Collaboration: Working with marketing teams and potentially creative teams to ensure social media efforts align with overall marketing strategies.
• Reporting: Presenting social media campaign results and analysis to stakeholders.

Required Skills:

• Social Media Platform Expertise: In-depth knowledge of various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising capabilities.
• Advertising & Marketing Knowledge: Understanding of advertising principles, campaign management, and marketing strategies.
• Analytical Skills: Ability to analyze data, track KPIs, and identify areas for campaign optimization.
• Communication Skills: Excellent written and verbal communication skills for creating ad copy, reporting results, and collaborating with teams.
• Creativity: Ability to develop engaging and visually appealing ad content.
• Time Management: Ability to manage multiple campaigns and meet deadlines.

Tools:

• Social media advertising platforms (Facebook Ads Manager, etc.).
• Social media management tools (Hootsuite, etc.).
• Analytics tools (Google Analytics, platform-specific analytics).

Requirements

• Candidates should possess a Bachelor's Degree, HND with 4 - 6 years of experience.