Social Media Ads Advertising Professional at Woodgate Structure Limited

Job Description

• A Social Media Ads Professional develops, manages, and optimizes paid social media campaigns to achieve specific marketing goals.
• They are responsible for creating effective advertising strategies, crafting engaging ad content, and analyzing campaign performance to ensure optimal results and return on investment.
• Here's a more detailed breakdown of their responsibilities:

Core Responsibilities

• Strategy Development: Creating and implementing social media advertising strategies aligned with overall marketing objectives and target audience preferences.
• Campaign Management: Setting up, launching, and managing paid social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Content Creation: Developing compelling ad copy, visuals (images, videos, GIFs), and landing pages to attract and engage target audiences.
• Targeting & Optimization: Identifying and defining target audiences, optimizing ad targeting parameters (demographics, interests, behaviors), and refining campaigns based on data analysis.
• Performance Analysis: Monitoring and analyzing key performance indicators (KPIs) such as reach, engagement, click-through rates (CTR), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
• Budget Management: Managing and tracking advertising budgets, expenses, and ensuring efficient spending to maximize ROI.
• Staying Updated: Keeping abreast of the latest social media trends, platform updates, advertising best practices, and emerging technologies.
• Collaboration: Working closely with marketing teams, content creators, designers, and other stakeholders to ensure alignment and synergy in social media efforts.
• Reporting: Generating regular performance reports, providing insights, and making recommendations for optimization and future campaigns.
• Community Engagement: Monitoring and responding to comments, messages, and engaging with followers to foster a positive community around the brand.
• Market Research: Understanding target audiences, competitor strategies, and industry trends to inform campaign development and optimization.

Requirements

• Candidates should possess a Bachelor's Degree or HND with 4-5 years experience.