SEO Specialist at Zap Africa

About the job:

• We're seeking an experienced SEO Specialist to optimise our crypto-focused web presence and drive organic traffic growth across desktop and mobile platforms. The ideal candidate will have a strong understanding of SEO best practices, mobile optimization, and the cryptocurrency/blockchain space, along with some SEM experience.

What you’ll do:

• Develop and implement comprehensive SEO strategies for our crypto products and content, with a strong focus on mobile optimization
• Conduct keyword research focused on crypto terminology and trends, considering mobile search patterns
• Optimise on-page elements (meta tags, content, internal linking) for both desktop and mobile
• Ensure mobile-friendly design and fast loading speeds across all devices
• Build high-quality backlinks from reputable crypto and finance sites
• Track SEO performance using analytics tools, with attention to mobile metrics, and prepare reports
• Stay updated on search engine algorithms, mobile SEO trends, and crypto industry developments

What we seek:

• 3+ years of SEO experience, preferably in fintech or crypto
• In-depth knowledge of technical SEO, content optimization, and link building, with a strong emphasis on mobile SEO best practices
• Experience with mobile-first indexing, accelerated mobile pages (AMP), and responsive design principles
• Familiarity with cryptocurrency concepts, terminology, and market trends
• Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and mobile site testing tools
• Working knowledge of SEM principles and experience with platforms like Google Ads
• Strong analytical and problem-solving skills
• Excellent communication abilities.