SEO, Analysts, and Digital Advertising Specialist at Virtual Tribe Africa

• We seek an adept SEO, Analytics, and Digital Advertising Specialist to spearhead our digital marketing initiatives.
• This role demands a data-driven, experienced professional with a track record in both organic and paid search optimization.
• Collaborating with various teams, you will ensure the implementation of industry best practices in SEO and digital advertising, manage Analytics and Ads accounts, and optimize our websites for maximum online exposure and effectiveness.

RESPONSIBILITY

• Devise and execute robust SEO strategies to enhance organic search rankings, increase website traffic, and elevate conversion rates.
• Conduct in-depth keyword research and analysis to capitalize on market trends and opportunities.
• Optimize on-page elements, including content, meta tags, and site architecture, for optimal search engine performance.
• Manage and monitor Analytics accounts, ensuring continuous tracking of website metrics.
• Employ tools like Google Analytics, Google Tag Manager, Google Search Console, SEMRush, and other analytics tools for comprehensive website performance tracking.
• Generate detailed reports, analyze key performance indicators (KPIs), and offer actionable insights for strategy optimization.
• Design and oversee paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others.
• Optimize campaigns for improved ROI and conversion rates, utilizing A/B testing for ad and landing page refinement.
• Utilize Google Search Console to monitor website health, identifying and resolving technical barriers to search ranking improvement.
• Ensure websites are finely tuned for SEO performance and user visibility.
• Conduct thorough competitor and industry analyses to identify growth opportunities and maintain market leadership.

QUALIFICATION

• Solid experience in SEO and digital advertising.
• Expertise in Google Analytics, Google Tag Manager, Google Search Console, Google Ads, SEMRush, and other relevant digital marketing tools.
• Proficient in managing paid advertising on platforms such as Google Ads and Facebook Ads.
• Strong analytical, strategic, and problem-solving abilities.
• Knowledgeable in website development and the nuances of technical SEO.
• Continually updated on the latest trends and best practices in SEO, SEM, and digital advertising.